Anna Burgess Email and Phone Number

* Owns programmatic and direct sales ad delivery work flows, from creative collection, trafficking, necessary troubleshooting, and reporting across CBS TV Distribution’s cross-channel portfolio, including but not limited to: O&O, Syndication/Feeds, YouTube, and Facebook* Direct yield and revenue tactics to drive revenue KPIs across CBS TV Distribution’s portfolio: increased CPMs, increased growth* Owns overall relationship management, strategic evaluation and implementation of digital advertising infrastructure and programmatic partnerships, including overall implementation of the order management system, ad server, data management platform (DMP), and programmatic technology stack (SSP/DSP management)* Engages with Sales, Product Engineering, and Product Marketing in order to support business strategy by developing and communicating best practices around new ad products and related initiatives* Reviews sales proposals and IOs to check for feasibility given current technology stack and inventory (in conjunction with Pricing & Yield Management) * Provides overall financial reporting and forecasting to executive and senior sales staff, including month-end revenue reporting and attribution across different partners (multi-partner attribution / network affiliate splits)

* Managed programmatic sales operations across through the setup of programmatic direct, programmatic guaranteed, private marketplaces, and private auctions across multiple platforms and content distribution models for CBS TV Distribution. * Managed indirect monetization channel to maximize yield across CBS TV Distribution properties by analyzing inventory trends across properties, balancing direct and indirect channel priorities to ensure maximum revenue yield at scale. * Handled day-to-day Ad Operations handling campaign and creative QC, implementation, trafficking, delivery, debugging/troubleshooting, reporting, optimization, monthly reconciliations with clients and internal finance stakeholders.* Oversaw overall Ad Technology strategy and implementation across CBS TV Distribution properties including vendor selection, ad server migration, and ad technology integrations across multiple teams (Product, Sales, Engineering).* Built analytical models to forecast inventory availability, monetization performance and present findings to corporate stakeholders, increasing yield through maximizing current product portfolio and evaluating new opportunities to add to the product mix. Utilize data-driven insights to support product recommendations and conduct weekly, monthly and quarterly reviews with senior executives in the organization.

Provides digital advertising inventory forecasting across multiple sites and platforms (standard web, mobile, CTV). Optimizes revenue from non-guaranteed inventory across traditional reseller and RTB platforms. Coordinates with account management and planning teams to address client’s needs, communicate results, recommend optimization plans and achieve incremental budgets. Works with ad technology teams to escalate creative, tagging, delivery, and reporting issues and aid in troubleshooting and segment implementation. Liaise between third party vendors and finance to ensure that maximum billing goals are met with minimal discrepancies.

Provided performance analytics for SEO/SEM optimization and conducted campaign, performance, and analytics reporting for digital advertising sales clients. Collaborated with media planning to create and execute effective and innovative advertising campaigns across The Hollywood Reporter. Worked with various ad technology teams to migrate ad servers (Checkm8 to DFP), creative-build, third-party tagging, overall campaign delivery, reporting issues and aid in troubleshooting digital advertising implementations. Liaised between advertisers (small and large) and finance to ensure that goals are met with minimal discrepancies and optimal revenue.

Day-to-day coordination of advertising operations for deviantART.com, experienced in using Atlas, OAS, GFP, DART, Eyeblaster.