Andrew Macdonald Email and Phone Number

Leads team responsible for all customer digital channels (paid, owned, earned), CRM and content. Ensures an excellent customer experience, drives program participation and supports new project and program launches in the digital space.

I led digital strategy & content production on the Eastlink Marketing team.Managed planning & production for web, email, newsletter and social media channels.Completed some exciting projects, including:- Launch of Mobile eCommerce experience- Launch of Unlimited Data- Launch of 5G Network- Update to content strategy for Instagram and LinkedIn- Relaunch of Eastlink Business site- Relaunch of Eastlink Support site- Introduced new Email and Newsletter templates

Responsible for quality and production of two of the most popular online destinations in Canada.Oversaw relaunch of website sections, mobile sites and social channels used by millions of Canadians each month.Managed teams of 6-8 editorial staff and 12-15 freelance contributors.

Enhanced Canadian voice and developed original content strategy to distinguish News section among competitors.Introduced new training and coaching strategies in support of site and publishing technology updates.Responsible for hiring new team of editors and freelance contributors to maintain growing interest in News properties.

Improved digital culture throughout newsroom by training print edition editors to work online, introducing blogs and developing strategies to leverage newspaper content on Twitter and Facebook.Developed online first strategy for local, national and international breaking news.