Working with leading artists around the MENASA region to create experiential and fine art exhibitions and stories relevant to the region.Working with Institutions like Al Serkal, United Nations and ICD BrookfieldBuilding long term relationships with high net worth collectors and clientsCreating high impact distribution and marketing strategies for products working with regional influencers and pressSelling products across MENASA and EuropeDeveloping a leading artist in residency program, garnering over 400 applications from around the worldConsulting top brands and diplomatic missions on cultural projects including audience development as well as increasing reach and conversion through growth marketing

Investing and helping high growth startups from beauty, hospitality and b2b e-commerce grow their business through customer acquisition, Influencer strategy, technology and business development

Helping build digital literacy in the region, working with brands to achieve their digital goals. Digital marketingWorkshopsSocial strategyBrand developmentCampaign production

Set budgets, execute and optimize regional media strategy including measuring and reporting on KPIs working with cross-functional teams of agency partners. Our efforts resulted in a boost in web traffic by 40% as well as an increase in our qualified lead generation efforts Worked closely with marketing and agency partners (e.g. Google and Facebook) to ensure new campaigns are successfully localized, implemented and tracked using best practices. Built digital campaigns with key influencers and publications to achieve maximum impact on sales and launch the platform across the gulf countries Set up creative teams for content creation to be used both offline and online in the gulf regionLaunched e-commerce platform in the UAE and GCC, increasing conversion rates by 60% and reducing CPA by 100% within 6 months across multiple paid networks ( Email, SEM, SEO & social)

• Managed marketing strategy for five Nestle Middle East brands, engaging brand managers and media partners on integrated marketing campaigns, which has turned Nescafe into one of the most highly rated user-engagement brands in the region. • Collaborated on new product launches for Mercedes Benz in the Middle East, working with agency partners and brand teams to ensure strong presence on all marketing platforms.