Unleashing the home kitchen potential, through a B2C app.• Building a top-performance team and culture.• Define short and mid term business plan, company level OKRs and high level roadmap for Product, Growth and GTM initiatives.• Select and negotiate with key business partners.• Lead pivot initiatives redefining the business model and product strategy.• Lead product development and launching initiatives.• Develop and execute strategies to drive innovation and growth.• Design and conduct product discovery sessions.• Define user acquisition strategies for launch and mid-term. • Define monetization strategies for Mexico and USA markets.

• Lead all aspects of avocado distribution operations, from acquisition to sale, ensuring product quality and profitability.• Manage teams to meet and exceed quality and safety standards, fostering strong relationships with global suppliers and customers.• Implement efficient management and control measures, overseeing inventory and logistics for timely product delivery.• Serve as the right-hand person to the Founder and CEO in evaluating and structuring new projects, business units, and services related to the core business.ACHIEVEMENTS1. Structured a vertical integration project to enhance margins and profitability.2. Negotiated a strategic partnership with the leading product technology company to grant commercial distribution in Mexico and the United Arab Emirates.3. Redesigned processes and control tools for sales, inventory, and collections.4. Established formal roles and responsibilities to enhance team clarity and performance.

• Build high performance teams• Implement business methodology and process standards• Supply chain optimization. Sourcing, procurement, inventory management and production processes• Develop and oversee the strategy of the firm• Follow up company’s P&L and financial performance • Relationship and negotiation with key accounts• Serve as a trusted advisor for customers on technology adoption, process automation, cost management, staffing processes and strategic decisionsACHIEVEMENTS1. Advised over 200 businesses in the states of Nuevo Leon, Tamaulipas, Zacatecas and Guanajuato, in Mexico, in the F&B Business: Restaurants, Food shops and other food-related businesses.2. Established and positioned a fast food restaurant with 2 branches. Sold them for 3x its value in 2020.3. Authored and operated a semi-fine dining restaurant, managing an 18-person team in 2019.

• Develop and execute the strategy for the business and its products• Establish strategic and operational objectives (OKR)• Lead Planning, Finance, HR, Operations, Product, IT and customer service areas• Implement company’s operation management system• Build and optimize scalable operation processes• Develop quality controls and manage operation KPIs• Manage the products’ lifecycle• Understand user pain-points and expectations, the market and competitors• Project management for new products development and launch.• Develop strategies to improve customer experience• Mentor teams in continuous improvement practices, project management and agile methodologies.• Elaborate financial models• Budget management• Examine financial reports (P&L) and make decisions to improve profitability• Propose investment initiatives to contribute with business growth• Manage strategic partnerships with compliance specialists, Card Issuers and Payment Processing vendors• Deliver results to Executive Team and CEO• Investor Relationships• Manage a 35-person teamACHIEVEMENTS1. Delivered in less than 4 months a Cashflow Management Software, Banking as a Service, MVP (minimum viable product), developing a web platform and a mobile app, backed with MasterCard debit cards.2. Structured an automated collection process, reducing payment processing time by 50% and eradicating delinquency cases.3. Built a B2C business in under 4 months from concept to launch.4. Achieved growth up to $48M mxp loan portfolio with 2800 customers in 2 branches (Queretaro and Monterrey, MX).5. Developed and implemented products: micro-loans, payroll-guaranteed loans (online), digital wallet with credit card, apps for health tracking and delivery.

*Founding Member of Santa Lucia Chapter in Nuevo Leon region. *Secretary-Treasurer of Santa Lucia Chapter from February- August 2020.*Awarded as "Top Networker of the month", achieved in repeated occasions during my participation.

*Create, design and document business processes for a new business unit in the Micro-loans industry. *Product definition and standardization according to market.*Coordinate the software implementation and data migration for 7,000 customers in 5 regional branches. *Business dashboards definition and development.*Coordinate new hires' administrative and operational onboarding processes.

Business Process Optimization Firm.*Led a 5 people team. *Served as a Project Manager and Consultant Leader.*Led process optimization and consulting projects with Avocado packaging companies in Michoacan, Mx.*Delivered process improvement courses and workshops.

Management Consulting firm, specialized in Operations and Financial Institutions. Delivered consultancy projects for multinational companies, such as Ally Credit, American Express, RSA Insurance and Globenet Telecom.

*Create, design and document business processes for “Payback” Insurance products, working with cross-functional teams and integrating automated acquisition, customer service and claims processes, complying with company standards.*Product Launch Coordinator for the “American Express Payback Gold Credit Card”, with remote teams from Mexico, USA, and UK.