Amadiris Sauld Email & Phone Number

Appleton, Wi, Us

Green Bay, Wisconsin, United States

• Create and design new marketing strategies to help increase visibility• Research new ways to market the products offered & coordinate all aspects of tradeshows• Create ad campaigns and postings and post on social media• Work with parent company to get approvals on new marketing strategies• Look at competitors to see what they are doing and find ways to help the company stand out with their marketing/advertising and how they do things

• Own the process for collaborating with creative teams tocreate product images, marketing tiles, and enhancedproduct details page content (A+ content)• Collaborate with product brand teams, merchandisingand marketing teams to determine product brandstandards creating content tiers and optimization goals• Execute bulk uploads and syndication of updated or newAt content to PIM/DAM systems for publishing to ownedand etail channels• Create new or modify existing processes to improve theproductivity, efficiency, and accuracy of the catalogoperation and work with PIM/DAM partners onenhancements and bugs• Work closely with the SEO manager to leverage bestpractices ensuring that product digital assets are searchoptimized• Track content performance metrics and implementstrategies to improve them; working with Data Analysts todeliver data-driven insights and monthly and quarterlyreports• Organize digital assets for seamless uploads to PIMs/DAMs• Be the go-to expert for Amazon and other etailer contentrequirements for both basic/essential and A+/enhancedand maintain a library of best practices for internal teams

Appleton, Wisconsin

• Generate product content including copy, images, and videos (Includes A+ Page creation - e.g. which SKUsto include in groupings, creating extra content, images, and videos) for online offerings• Coordinate the development of custom product landing pages within ecommerce platforms such asAmazon brand stores• Organize all product data, marketing copy, and images through our Digital Asset Management/ProductInformation system• Work with product managers, sales, customer service and graphics/photography to coordinate product dataand assets to set up new items on Amazon and other ecommerce platforms• Perform ongoing maintenance for specific retailers to correct any inaccuracies appearing in productdescriptions, specifications, images, etc.

• Coordinated the production, scheduling, proofing and delivery of digital marketing campaigns• Coordinated on-site promotions while partnering with the creative, development, merchandisers and thebroader digital marketing teams• Ensured messaging was cohesive and accurate across all channels• Worked on social media platforms to showcase new trends to the customer

• Worked with merchants to understand key trends and new ideas• Researched and gathered product information to fully exploit reasons to buy• Developed and presented new concepts to merchant team• Wrote, edited and revised product copy for circular, direct mail, print and ecommerce to create the ultimateomni channel experience• Followed Shopko brand voice, seasonal standards and copy manual standards

Green Bay, Wisconsin