Amadi T. Email & Phone Number

Atlanta, GA, US

* Lead integrated marketing campaigns ranging from 50K - 600K+ budgets across all of the Her Campus Media Properties (Her Campus, College Fashionista, Spoon University, InfluencerHer Collective, and Generation Hired).* Execute, manage and optimize marketing campaigns for leading national brands, retailers, and media companies across Her Campus Media’s.

* Lead integrated marketing campaigns ranging from 35K - 100K+ budgets across all of the Her Campus Media Properties (Her Campus, College Fashionista, Spoon University, InfluencerHer Collective, and Generation Hired).* Execute, manage and optimize marketing campaigns for leading national brands, retailers, and media companies across Her Campus Media’s.

• Managed social media channels (Facebook, Twitter, LinkedIn, and Instagram) by generating engaging content and analyzing consumer sentiment and engagement.
• Leveraged strategic thinking and planning skills to conceptualize concepts, plans, creative briefs, and business operations; crafted creative designs.
• Crafted press releases, disseminated pitches, and interfaced with reporters to garner digital media placements in top-tier, targeted media outlets.
• Provided strategic counsel and advice to clients while conducting research, hosting team calls, disseminating updates, and communicating information

Atlanta, GA

Greater Atlanta Area

• Acted as a social media lead and project manager by conceptualizing, crafting, publishing, and evaluating social media content and maintaining content calendars
• Managed social media channels (Facebook, Twitter, and Instagram) by generating engaging content and analyzing consumer sentiment and engagement
• Wrote articles for print and web; evolved print content to adhere to digital content guidelines to ensure user-friendly, concise messaging on owned media channels
• Built news story credibility by fact-checking sources, conducting extensive research, and adhering to strict Associated Press (AP) style guidelines
• Produced and wrote social media content to promote and position products and services; analyzed content to ascertain consumer sentiment and outreach effectiveness
• Wrote factually correct, concise, and engaging online news stories daily under tight deadlines focused on technology, marketing, beauty, and lifestyle

Washington D.C. Metro Area

• Employed strategic sales outreach tactics to increase clientele, maximize revenue, and promote and position company products and services
• Built strategic, impactful partnerships with department managers to foster store-wide cohesiveness, maintain departmental standards, and achieve department and productivity goals
• Initiated partnerships to exceed and meet sales and customer services success benchmarks and expectations; resulted in a 10% increase in-store productivity and a 15% increase in-store card membership
• Drove sales for a $15M floor business achieving the No. 1 off-price store ranking nationwide to manage day-to-day store operations for merchandise, product volumes, and direct store inventory

Washington, District Of Columbia

• Crafted press releases, disseminated pitches, and interfaced with reporters to garner digital, radio, and TV media placements in top-tier, targeted media outlets
• Drove decision making for critical campaigns and plans by conducting market research, analyzing data, and communicating key findings to senior leadership

Washington D.C.

• Provided strategic counsel and advice to clients while conducting research, hosting team calls, disseminating updates, and communicating information
• Generated marketing communications materials, including press releases, adhering to strict Associated Press Style guidelines

Washington D.C. Metro Area

• Leveraged strategic thinking and planning skills to conceptualize concepts, plans, creative briefs, and business operations; crafted creative designs
• Managed full-cycle event process by sourcing vendors and venues, ideating event layouts, booking vendors, and determining design and layout

New York

Bachelor Of Arts - Ba, Strategic, Legal, And Management Communications – Public Relations

Activities and Societies: Public Relations Student Society of America (PRSSA), Georgia State Club, College Hall North Step Team, Howard.

Education record