Achieve company objectives by executing programs to drive revenue, profitability and increase market share.

Responsible for the day-to-day execution of marketing initiatives, analytic reporting, and analysis of digital marketing channels to drive traffic to company's new e-commerce site.• Management of promotional and media investment to support the business in digital channel• Daily order process follow-up: orders, payment procedures, returns, customers enquiries and complaints, perform manual checks on pending orders• Liaison with Web Developers, Credit and Payment, Logistic and other teams to ensure accurate and timely operation• Coordination and follow-up of Customer Service• Use of web analytics and other business tracking tools to maximize sales and to make strategic and tactical decisions. • Review daily online analytics for visitor behavior improving customer journey, using Web Analytics and other reporting tools• Define and implement local operations strategy to support brand's competitive advantage• SEO: On-page Optimization, Offsite optimization, Technical Optimization• Market Research and monthly follow up of Key Business Indicadors (NPS, Market Share, among others)