- Spearheading client migrations and complex HubSpot implementations from Salesforce, Pardot, Marketo, Mailchimp, MS Dynamics, and other platforms. - Developed comprehensive documentation and processes for complex HubSpot builds, including discovery questionnaires, project plans, and solutions roadmaps.- Led sales efforts from discovery through scoping and pitching, contributing to new deal value and revenue.- Architected and deployed tailored HubSpot instances to optimize business processes and ensure seamless migrations for clients.

Built a marketing team with a focus on optimizing integrated marketing technologies to establish processes that scale, while increasing transparency and efficiency. - Developed and deployed an Account Based Marketing (ABM) strategy leveraging Rollworks and HubSpot to retarget event leads, known website visitors, and target franchises reaching more than 50% of our target account list in the first 4 weeks.- Developed and launched a monthly promo program, leveraging HubSpot outbound emails, landing pages, custom objects, and workflows to increase pipeline velocity and new deal value. - Created a webinar program that influences at least 50% of monthly sales and increased the average number of orders from 1.7 per partner to 2.8. -Expedited event lead follow-up with marketing automation to boost post-event-meetings.-Built an automated customer onboarding program for a new product line using HubSpot Service Hub to provide cross-functional team transparency and understand barriers to adoption and standardization.- Developed a social media strategy that increased social interaction by more than 120% month-over-month.

LetsAllDoGood's mobile App platforms enable any nonprofit, cause, labor union, educational organization, or community group to create, manage, and publish, and push rich content – news, events, volunteering – to their supporters on their smartphones.Building and executing a go-to-market strategy for two apps with vastly different audiences. - Raised domain authority from 1 to 14 in less than 9 months, adding 10 page 1 ranking keywords using SEO best practices.- Launched a webinar series, bringing 80-100 sales qualified leads a month, with the fastest pipeline velocity resulting in 50% of client acquisition. - Leveraging ZoomInfo to identify and target key buyers, converting cold leads, into clients. - Establish data hygiene practices, and create workflows in Hubspot to automate defined business rules, slashing duplicate companies in the CRM from more than 4000 to none.

Executed content marketing campaigns, built off of a strategic analysis featuring a self-developed competitive threat model, qualitative and quantitative driven target buyer personas to generate leads, and advance prospects through their buyer journey. Achievements:• Lifted the demo completion rate from 44% to 79% by analyzing the marketing and sales funnel to identify and resolve critical leaks.• Increased visitor-to-contact conversions eight-fold by optimizing high-traffic, low-conversion content. • Improved overall landing page conversions from 2.5% to 5.0% through A/B testing, with some campaigns delivering landing page conversions as high as 16.6%.

Served as the strategic lead for clients, driving attendee, member, and lead acquisition through omni-channel campaigns. Executed strategic analyses, developed target buyer personas, built strategic tactical plans, while meeting client deadlines and goals. Responsible for growing scopes of work, acquiring new business and mentoring pears and emerging agency talent. Achievements:- Oversaw up to 14 active client campaigns, ensuring profitability and client satisfaction, while retaining 100% of the talent in my circle.

Similar to my role as Account Strategist at mdg, I served as the account strategic lead. Achievements:- Deployed a multi-channel paid digital campaign, leveraging search, display, paid social, and retargeting to take a client from four digital conversions in 2017, to more than 3,600 in 2018. Campaign optimizations in 2019 increased conversions by 8.3%.

While overseeing the marketing, design, editorial and IT departments, I influenced the association's strategic direction, was responsible for marketing of the SGIA Expo, membership, lead generation, and supported additional revenue generating programs like sponsorship, advertising, and events. Achievements:- While overseeing SGIA Expo marketing, it was consistently recognized for growth with awards from Trade Show Executive Gold 100, 2009-2016; Trade Show Executive Fastest 50 in 2012, 2014 and 2016; TSNN Top 250, 2010-2016; TSNN Top 25 Fastest Growing, 2012, 2013, 2014 and 2016.

While overseeing the marketing and design departments at SGIA, I was responsible for creating and managing the execution of strategic tactical plans for the SGIA Expo, membership, lead generation, and other revenue-generating programs like sponsorship, advertising and events. Achievements:- Increased website traffic by 15.3%, page views by 11.8% and reduced the bounce rate by 15.2% year-over-year through SEO research and optimizations.

As the art director at SGIA, I was responsible for establishing and maintaining all visual aspects of the association’s campaigns and collateral materials while managing two full time, and one part time designer.

As the new media designer at SGIA, I created visual concepts for advertisements, brochures, magazines and digital projects.