Antoine Magnier Email & Phone Number

Taverny, Île-De-France, France

Barranquilla, Colombia

KROM Consulting S.A.S., specialized in strategy, transition and optimization, has been founded in 2017 to provide services to the Colombian market, and internationally depending on opportunities.Several missions have been completed, especially for the KROM clients’ needs:✓ Conduct a market study, including competitive analysis, potential market analysis on each segmentfor over 100 countries, penetration rate estimation, etc. The analysis covers over 98% of the client world market;✓ Participate to tradeshow in Colombia to promote client’ products and represent him for a meetingwith the main shareholder of a key client in Philippines for a loss market with the objective to have him back in the business. Achievement: Several quotations request;✓ Perform marketing tools, including sales presentation dedicated to insurers and new website proposition;✓ Propose a supplier cost optimization, allowing to decrease of around 3% the purchase cost on theimportation.

Gurgaon, India

SERGI India has been incorporated in 2006 to promote a previous solution to compete an Indian playerhaving infringed SERGI patents.Taking over the management in 2009, my key achievements are:✓ Re-organized the manufacturing company to be more customer oriented and answer to their realneeds;✓ Lead the Intellectual Property Rights (patents) legal matters in a complex context;✓ Correct financial and implement Transfer Pricing policies for the group;✓ Modify the strategy, allowing a market penetration in India from 2% to 40% market share in 2 years;✓ Recruit, train and organize seminars to increase team performance and cohesion;✓ Improve the quality management system;✓ Put in place the strategy as per the management board guidelines;✓ Outsource pre-&-after sales services from India for Asia and Oceania market for the French sister company, allowing sales increase by 3 in 2.5 years;✓ Warn and propose solutions to improve profitability.

Houston, Texas Area

Transformer Protector Corp. (TPC) is a world leader in transformer explosion and fire prevention. Managing the operational activity, my key achievements are:✓ Transition management to reduce fixed cost by 2;✓ Put the company under profits for 4 consecutive years and multiplying the previous best profit by 4;✓ Motivate the team following the restructuration and share a new vision and objectives;✓ Modify the company culture from process oriented to customer satisfaction, without impacting the ISO9001 certification;✓ Optimize the quality processes to improve work efficiency and team motivation;✓ Improve expenses analysis to compare between subsidiaries the performance and identify best-practices.

Gurgaon, India

This position was done in addition to the Managing Director position up to 2012.SERGI Transformer Protector has outsourced for the group the marketing at SERGI India. The main goalwas to send mass mailing and identify transformer explosions and fires that occurred worldwide via Multilanguage Internet research.My key achievements are:✓ Define new organization increasing communication between marketing and business development, especially to prevent contacting prospects already contacts by another department;✓ Improve the market knowledge by implementing CRM, market analysis and competition survey. Send mass mailing over 250.000 prospects around the world;✓ Define a counterparty life cycle to better track prospects, leads and customers follow-up and ensure correct follow-up of each contact interested;✓ Improve communication with new brochures, website, press released and success stories – and have the brand trademarked and content copyrighted;✓ Implement local teams to customize the business approach based on each regional market and improve the marketing/business development performance;✓ Identify over 2.000 transformer explosions/fires per year for 3 years.

Paris Area, France

Participate in implementing a monitoring credit risk tool, mainly for the structured finance at BNP Paribas.

Paris Area, France

For my clients, Credit Agricole S.A. and BNP Paribas, I have participated in projects for monitoring credit risk, including to comply with the Basel II regulation.