Led the creative and marketing strategy for MatrixFit Games during its third year, driving impact across Pakistan as an extension of the global CrossFit Games. Responsibilities included re-branding the company, producing engaging creative content, advertising materials, and daily outreach efforts. Designed and executed various pop-up experiences, as well as a comprehensive wayfinding system with an immersive design experience for Game Day, resulting in the venture's most successful year yet.

A fantastic 360 degree corporate design experience: I got to work across teams and on projects ranging from FinTech UI/UX design for a mega bank, to collaborating with various marketing managers on long and short form graphic design work for both digital and print media, while learning best industry practices within the corporate marketing sector.

Art direction, content writing, B2B and B2C marketing for one of Pakistan’s upcoming EdTech startups.

Self-employed photographer and freelance graphic designer, working primarily within the scope of product and fashion photography.

Contract-based marketing specialist for Fujifilm Pakistan, Fujifilm Acuity, and WonderPhotoShop.

Nursery co-teacher

Photographer, Creative Lead and Studio Manager at Bina Khan Photography. Worked for esteemed fashion brands and publications including Sana Safinaz, Sunday Times, Hello! Magazine, Grazia Pakistan amongst other notable brands and figures, including the makeup artist and namesake Bina Khan.

Graphic Designer for publications including United Energy's premiere coffee table book and GLAM magazine, Writer for GLAM magazine, and photoshoot assistance and coordination were the primary job responsibilities.

Teacher and Co-head of the Rahnuma Schooling Project, an education initiative started by my college seniors and carried on by a collective group of students and alumni. Rahnuma was a free initiative begun to tutor the children of Indus Valley's domestic staff after school hours. It grew into a saturday school with a customised curriculum, leading a number of our students to gain scholarships to esteemed private schools. I taught English, spent summers and winter designing curriculum material, oversaw the smooth running of the project, and helped organised school registrations for and outreach programs to assist our community from the Shirin Jinnah Colony.