Main Responsibilities• Achieve department target, KPI’s, category target and seasonal sell thru. • Conduct sales analysis, follow up on market trends and monitor the competition’s activity• Propose ways and plans to improve the business: in store merchandizing, opening hours, product mix…• Produce quantitative and qualitative sales report• Identify customer’s potential needs and use initiatives to meet those needs.• Ensure consistency in customer service delivered and handle all complaints• Ensure building, maintaining and using the customer data base• Train, coach and motivate the team of sales executives and seniors and manage by example.• Delegate responsibilities, conduct performance appraisals and prepare proposals and objectives for staff in term of training and career development• Enter all received goods and ensure stock control and proper record of all stock movements• Ensure the department Visual Merchandising standards are meeting company and brand policies.• Prepare for the inventory• Coordinate with the back office, suppliers, logistics, marketing and merchandising team regards of new launches, in store animation or renovation and provide feedback accordingly

• Identify key clients and develop effective client relations to create repeat and continued business.• Maximize sales by implementing and monitoring sales assistants’ client books and sales ability.• Achieve section and store sales targets.• Liaise with Store Manager to define and implement the standards of operations concerning sales staff.• Ensure that visual merchandising standards in the store are world class and exceed the brand’sexpectations whilst optimizing store layout.• Ensure effective and accurate management of Merchandising.• Ensure company security procedures are observed at all stages in the sale process.• Ensure procedures, protocols are managed and recommend changes and improvements in operational management and efficiency.• Communicate feedback on customer preferences, buying behaviour and sell through data to Store Manager and Buying Director.• Identify key trends in the market specifically for sales activities and define the relevance to the organization in adopting and applyingnew trends in the company. Ensure manpower scheduling makes optimal use of resources.• Provide sales and product knowledge to the team.• Create an atmosphere and culture where individuals are encouraged and motivated to succeed and high achievements arerecognized.• Actively contribute to the training, guiding and development of new staff to improve core skills and retention levels.• Conduct comprehensive store orientation for new employees.• Support the Store Manager, Head of Retail, HR Department to ensure the recruitment of high caliber, qualified staff at all levels tohelp achieve the business targets within budgeted staffing plans.• Conduct weekly team meetings with subordinates.• Generate period reports as required by Store Manager• Attend and contribute to regular line management team meetings.• Carry out assignments as directed by line manager.• Ensure the management of staffing rosters and leave that meet business requirements.

• Talking to customers, finding out their needs, and then offering advice. • Handling customer complaints and returns. • Retrieving stock, showing it to customers and then putting it away. • Stay in communication with the head office to deliver store reports.• Preparing business letters, reports concerning the target, staff performance, sales, stock,…• Maintaining appropriate records and making available information as required by management.• file papers and documents• undertake other duties such as banking, credit control or payroll functions.• Make training sessions for team members.• Identify current and future customer requirements by establishing reports with potential and actual customers and other persons in a position to understand service requirements.• Ensure availability of merchandise and services by approving contracts; maintaining inventories.• Achieve financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.