Duties carried out at International Distillers• Preparing medium to long-term objectives/ budget/plans as well as effective process controls.• Developing short and long term strategic marketing plans to achieve profit objectives.• Developing and maintaining an appropriate organizational structure to enable the achievement of Company sales budgets.• Developing a complete understanding of Sri Lanka's alcoholic beverage retail dynamics and the support programmer required to influence key customer relationships.• Monitoring sales performance and key accounts relationship against standards/targets. Take appropriate corrective actions to rectify shortfalls.• Developing effective internal communications with IDL sales and strategic planning teams, marketing and other IDL support services teams.• Driving the implementation of best practice principles like key account management, channel market development within the context of company's strategy.• Managing the section and businesses in the most cost-efficient manner and operate within the approved budgets and company policies.• Ensure that at all times, price structure and credit/trading terms are maintained at level that will maximize returns consistent to the overall company's objectives.• Working closely with marketing team on category analysis and account performance in all areas including sales, profit, shelf management and promotional effectiveness.• Monitoring the development of resources that allow easy and quick access/analysis of product sales performance, customer profiles and competitors' activities across all categories of business• Building an effective sales team through continuous training, guidance and motivation• Provide strategic direction towards operational success of the company

(MEMBER OF FORBES & WALKER GROUP)

(MEMBER OF FORBES & WALKER GROUP)