Social Media Manager
Current• Planned and executed social media vision, driving brand discovery and customer engagement.• Researched social media trends and monitored competitor activity, evolving highly relevant social content.• Maintained social media calendar, supporting brand identity while tapping into seasonal moments and appropriate trends.• Owned multiple KPIs for social media strategy, driving results toward business goals.• Presented recommendations to senior leadership via meetings and proposals.• Connected with current and prospective customers, actively replying to brand mentions and direct messages.• Built and ran social media campaigns, aligning with corporate brand strategy.• Responded to requests for information about employers' activities and status.• Developed and maintained the company's corporate image and identity.