✦ Prioritize & manage Ad campaigns for Conditional Banners & Display Ads for 45+ International Markets.✦ Launch of international and national ad campaigns via IRIS Studio and Verizon Media Ad servers.✦ QA to Ads Campaigns to ensure setup is as per client’s check list and quality control parameters.✦ Work with internal and external agencies to stay informed of QA, development - gather creative assets and see through to implementation.✦ Implementing and maintaining QA best practices, maintaining data and tracking integrity.✦ Troubleshoot technical issues both internally and with third party vendors to investigate non-delivery of multiple Ad campaigns.✦ Making a detailed reports for all the campaigns and updating the information in MS OneNote.✦ Delivering performance reports across multiple campaigns to client and internal team.

Managing brand promotions, Social Media campaigns, Cataloging, Order Management, Coordinate with Logistics & Warehouse, Customer Relationship, etc.✦ Responsible for end to end strategic management of product on Brand’s website & marketplaces like Amazon, Flipkart, Snapdeal & Myntra✦ Managed across E-commerce operations such as cataloging, updating content page, stock Replenishment, managing daily pricing, sales-orders and customer services, etc.✦ Coordinating and managing photo-shoot, logistics & vendor partners✦ Work cohesively with Operations, Accounts & Warehouse team to improve the Brand Image & customer shopping experience✦ Managed new product development and Brand promotions through Social Media Marketing, PPC, etc to generate lead & increase sales✦ Setup of initial campaign bidding & trouble-shooting campaign setup issues✦ Developed insights on marketing campaigns to assess performance against goals✦ Compiled product, market and customer data to forecast accurate sales target projections✦ Built brand awareness and generated leads while managing internal and external marketing campaigns and program

✦ Setting up the digital campaign for USA's SME clients✦ Analysis and adjustment of keyword lists and ad groups for Pay Per Click campaigns also includes working on DLP, Sitelinks, snippets, Call to action, etc.✦ Directory Listings using Google My Business (from Verification to manage their listings), Yelp etc.✦ Identify basic campaign setup issues for Display campaigns using Facebook Business manager✦ Working on digital advertising platforms i.e. Yext & SweetIQ to gain insights on target US customer✦ Co-ordinating on call & mail with US team subordinates

✦ Managing product content, pricing, stocks, marketing campaigns, etc. on Amazon✦ Co-ordinate & negotiate with Amazon category managers, manufacturers, vendors/suppliers with regards to PO, product margin, stocks, discounts & promotions, etc.

✦ Cataloging & managing website for all the different categories of Baby products✦ Researching and reproducing product content details as per specifications

✦ Managing various e-commerce projects for clients such as EBay, Walmart, etc.✦ Building category tree, quality checking and maintaining all the product information✦ Handling team & taking responsibility for project and ongoing coaching of team members✦ Streamline the resource distribution to ensure on time delivery with high quality✦ Coordinate with the Client for any issues/update and conducting regular meetings with the teammates for feedback and suggestions