Amalia Varthali Email & Phone Number

Αθήνα

Responsible for all brands portfolioPremium Spirits Brands: Luxardo, Amaro Montenegro, Select Spritz, Lolea, L43, Martin Miller's Gin, Matusalem, Cocchi, ODK Consumables, Contraluz, Arette, Bruxo, Elephant Gin, Fortaleza, Los Siete Misterios, Michters, and more. - Design, implementation and monitoring of brand’s annual marketing plans (ATL & BTL Communication, consumer promotions, Social Media, Sponsorships, Events, Guests, - Trade marketing activities & POP material handling - A&P Budget allocation per brand- Implement new launches/new products- Interact & work cross-functionally in cooperation with sales- Briefing & coordinating activities with agencies to ensure effective implementation of the assigned projects

• Identify, develop, and evaluate marketing and communication strategy, based on specific objectives, market characteristics, and cost factors.• Developing and implementing local launching plans in line with HQ• Develop and Implement Marketing Plans (ATL, BTL)• Digital plans & Influencer Marketing plans brief to implementation• Communication with sales, product managers, corporate marketing and retailers• Monitor and reporting on competitors activities and propose counter actions • Marketing budget handling and reporting• Team of three (3) direct reports

Greece, Athens

• Identify, develop, and evaluate marketing and communication strategy, based on specific objectives, market characteristics, and cost factors.• In charge of developing and implementing local launching plans in line with HQ• Develop and Implement Marketing Plans (ATL, BTL)• Communication with sales, product managers, corporate marketing nd retailers• Monitor and reporting on competitors activities and propose counter actions • Marketing expenses handling and reporting

Greece

• Define Product Strategy and Marketing Plans, • Implement new product development process/plans and promotional activities depending on the market environment. • Product P&L, and Gross Profit achievement • Product Pricing• Monitoring Competition - Reviewing & Analysis (Market Shares, Distribution per customer per area)• Nielsen analysis reports• Responsible for new products Artworks (packaging)• Responsible for all Artwork & Design of Promotional Activities (leaflets, POP, print and TV ads, press releases). • Monthly Forecast per sku• Weekly stock monitoring & reaction on low/high stock situations• Managing and Updating International website (www.vileda.gr)• Coordination of Digital campaigns and on-line media campaigns• Coordination of Vileda’s FB and Twitter page in cooperation with advertising agency • Consumer Complaint Management

Planning for product orders, system update of products’ stock andStatus. Responsible for the advertising leaflets circulated in thenewspapers, press conferences for magazines. Preparation for theselling department catalogue. Communication and reporting withretail stores for every new in the chain. Logistics for warehouse. Merchandising in new retail stores

Athens, Greece

Responsible for the daily monetary and stock exchanges with clients. Daily transaction informationDebits or credits. Responsible for the order confirmation slips.

Masters, Masters In Business Administration

SPECIAL COURSES FOR E-COMMERCE PROJECT:E-BANKING

Bachelor In Marketing

Activities and Societies: During College I was a member of the Marketing Society and organized seminars and lectures with professors.

High School