Develop a comprehensive portfolio of services that caters to both personal and business investment needs, connecting to diverse audiences and promoting the services offered by the company.

Lead the strategy of Disensa Ecuador, the commercial branch of the Holcim Group, which represents the most significant channel, overseeing sales of construction materials. This includes managing more than 600 points of sale (POS) with over 45 years of experience in the Ecuadorian market.

Lead the development and execution of comprehensive marketing strategies for the Central American Region, keen focus on creating and implementing effective commercial value propositions.

Led the marketing and business intelligence unit within the Commercial Department of the company, developing the marketing strategy.

Managing and developing the brand's presence in the Central American market, including strategic planning, product development, marketing and product development.

Managed the family care category which includes the facial and bath tissue as well as paper towel sub categories, including strategic coordination, business planning, financial management and sales leadership.

Managed the Communication and Marketing Department of Holcim (Nicaragua). Developed the marketing and communication strategies of the company to improve branding positioning and increase market share. • Increased the Brand Equity Index by 60% in three years. • Managed a marketing budget.• Created communication strategies to maintain the brand at #1 in the market.• Developed and managed the annual marketing plan including brand development, PR, campaigns, new market entry and brand equity building.• Managed the relationship with different stakeholders including media, chambers, governmental authorities and academic contacts.• Supervised the teams of Marketing Intelligence and Customer Service Departments.• Collected, delivered and presented the Annual Business Plan, as well as other market intelligence projects.

Managed and executed the marketing plan of the organization with the purpose of improving the export abilities of the associates, helped companies in the exporting process, as well as coordinating events for the promotion of products.• Managed media relationship with TV, newspapers, and radio.• Developed services and projects to facilitate the exporting process.• Coordinated Expo Missions, Conferences, Forums (“1st Forum of Quality of Nicaraguan Products” and “2nd Forum of International Transportation in Nicaragua”), Award Ceremonies (“Exporter of the Year Award 2007”), Workshops and Seminars.• Developed and implemented projects that enhanced Nicaraguan products including the creation of an office dedicated to logistic and export activities.

Leading the delivery of financial audit reports of different companies.• Analyzed financial statements and accounting reports of multinational companies.• Prepared reports that state the financial position of the audited companies.• Recorded the financial situation of audited companies in the financial database of audit firm.

Coordinated the administrative and finance areas of the project “Improvement of the Competitiveness of Centro American Micro-producers”, a project which enhanced the handcrafters of the Central American region.• Analyzed the finance reports on the progress of the project.• Coordinated the implementation of the strategic plan of the project.• Participated in the development of projects which focused on the improvement of the Nicaraguan economy.