Director, Planning
Current
Apr 2024 - Present
AeroLeads people directory · profile
Amali Senarath Yapa Email & Phone Number
Director, Planning
at
dentsu
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 100%
Current company
Role
Director, Planning
Location
Courtice, Ontario, Canada
Company size
Who is Amali Senarath Yapa? Overview
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Quick answer
Amali Senarath Yapa is listed as Director, Planning at dentsu, a with 3915 employees, based in Courtice, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Amali Senarath Yapa.
Amali Senarath Yapa previously worked as Associate Director, Planning at Dentsu International and Performance Media Supervisor at Starcom. Amali Senarath Yapa holds Master Of Business Administration (M.B.A.), Business Administration And Management, General from Cardiff Metropolitan University.
Company email context
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dentsu
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Profile bio
About Amali Senarath Yapa
I am passionate about my job. I craft ROI-Driven media strategies and media plans for my clients. I always commit to enhance efficiency in media planning process and manage teams effectively. Love to work with data and smart technologies for best in class analysis to drive informed and integrated solutions. Importantly, our industry is a paradigm of change and I believe leaning in is key.
Listed skills include Media Planning, Market Research, Negotiation, Media Buying, and 32 others.
Current workplace
Amali Senarath Yapa's current company
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Dentsu
11 roles
Amali Senarath Yapa work experience
A career timeline built from the work history available for this profile.
Associate Director, Planning
Mar 2022 - Mar 2024
Jan 2021 - Mar 2022
Jul 2019 - Jan 2021
Senior Manager - Client Leadership
Head of strategic planning - Dialog Axiata PLC (Market leader in telecom and the 2nd largest advertiser in Sri Lanka)Client Leader - Ferrero Lanka, Hero MotoCorp , John Keells holdings (Ceylon Cold Stores aka Elephant house, Jay Kay Marketing aka Keells)Key Accountabilities:-Client engagement and relationship management-Develop and implement media strategies and plans across all channels-Supervise and coach the team for smooth operation of day today media planning and execution-Define and ensure media planning KPIs at all levels-Forecast and reconcile quarterly & annual media trends-Participate in and lead client plan presentations and reviews -Work closely with cross functional teams for best business results and performances
Jan 2018 - May 2019
Senior Business Manager
Strategic Planning Lead - Dialog Axiata PLC (Market leader in telecom and the 2nd largest advertiser in Sri Lanka)Client Leader - Ferrero Lanka, Hero MotoCorp , John Keells holdings (Ceylon Cold Stores aka Elephant house, Jay Kay Marketing aka Keells)Key Accountabilities:-Client engagement and relationship management-Develop and implement media strategies and plans across all channels-Supervise and coach the team for smooth operation of day today media planning and execution-Define and ensure media planning KPIs at all levels-Forecast and reconcile quarterly & annual media trends-Participate in and lead client plan presentations and reviews -Work closely with cross functional teams for best business results and performances
Oct 2015 - Jan 2018
Assistant Business Manager
Client Leader - Ferrero Lanka, Hero MotoCorp , John Keells holdings (Ceylon Cold Stores aka Elephant house, Jay Kay Marketing aka Keells)Key Accountabilities:-Day to day client engagement and relationship management-Work closely with senior management in developing Media Strategies-Develop and implement media plans across all channels-Supervise the team for smooth execution of media plans-Track campaign results against KPIs and take corrective actions/reconciliations -Analyze and compile trend reports on category, competition & consumer behavior-Participate in client plan presentations and reviews
Apr 2015 - Oct 2015
Senior Business Executive
Client Leader - Ferrero Lanka, Hero MotoCorp , John Keells holdings (Ceylon Cold Stores aka Elephant house, Jay Kay Marketing aka Keells)Key Accountabilities:-Day to day client engagement and relationship management-Work closely with senior management in developing Media Strategies-Develop and implement media plans across all channels-Supervise the team for smooth execution of media plans-Track campaign results against KPIs and take corrective actions/reconciliations -Analyze and compile trend reports on category, competition & consumer behavior-Participate in client plan presentations and reviews
Mar 2014 - Apr 2015
Business Executive
Key Accountabilities:-Day to day client engagement -Develop media schedules and implement across all channels-Liaise with media vendors for timely and proper execution of campaigns-Campaign level Media Buying and Negotiations-Track campaign results against KPIs and take corrective actions/reconciliations -Analyze and compile trend reports on category, competition & consumer behavior-Participate in client plan presentations and reviews
Jul 2012 - Mar 2014
Executive - The Exchange
Key Accountabilities:-Day to day client engagement -Develop media schedules and implement across all channels-Liaise with media vendors for timely and proper execution of campaigns-Campaign level Media Buying and Negotiations-Track campaign results against KPIs and take corrective actions/reconciliations -Analyze and compile trend reports on category, competition & consumer behavior-Participate in client plan presentations and reviews
Feb 2011 - Jul 2012
Intern - Modern Trade
May 2010 - Feb 2011
Team & coworkers
Colleagues at dentsu
Other employees you can reach at dentsu.com. View company contacts for 3915 employees →
RR
Renz Rienard Despabiladeras
Colleague at DentsuMetro Manila, Philippines
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KS
Katajun Sorusch
Colleague at DentsuDüsseldorf, North Rhine-Westphalia, Germany
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ÖÇ
Ömer Çetin, Fcca, Cma, Cia, Csca, Dipifr, Smmm, Kgk-Bd
Colleague at DentsuIstanbul, Türkiye, Turkey
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LM
Lana Marais
Colleague at DentsuCity Of Cape Town, Western Cape, South Africa
View →
MP
Marut Piyapun
Colleague at DentsuBangkok, Bangkok City, Thailand
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VA
Vidal Andrade
Colleague at DentsuMexico City, Mexico
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JP
Jaiaue Perunavin
Colleague at DentsuPathum Thani, Thailand
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ST
Subham Tiwari
Colleague at DentsuMadhya Pradesh, India
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VR
Varsha Rajaram
Colleague at DentsuChennai, Tamil Nadu, India
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SE
Steve Errett
Colleague at DentsuToronto, Ontario, Canada
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Renz Rienard Despabiladeras
Colleague at DentsuMetro Manila, Philippines
View →
KS
Katajun Sorusch
Colleague at DentsuDüsseldorf, North Rhine-Westphalia, Germany
View →
ÖÇ
Ömer Çetin, Fcca, Cma, Cia, Csca, Dipifr, Smmm, Kgk-Bd
Colleague at DentsuIstanbul, Türkiye, Turkey
View →
LM
Lana Marais
Colleague at DentsuCity Of Cape Town, Western Cape, South Africa
View →
MP
Marut Piyapun
Colleague at DentsuBangkok, Bangkok City, Thailand
View →
VA
Vidal Andrade
Colleague at DentsuMexico City, Mexico
View →
JP
Jaiaue Perunavin
Colleague at DentsuPathum Thani, Thailand
View →
ST
Subham Tiwari
Colleague at DentsuMadhya Pradesh, India
View →
VR
Varsha Rajaram
Colleague at DentsuChennai, Tamil Nadu, India
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SE
Steve Errett
Colleague at DentsuToronto, Ontario, Canada
View →
2 education records
Amali Senarath Yapa education
Master Of Business Administration (M.B.A.), Business Administration And Management, General
Bachelor Of Business Management (B.B.M.), Marketing Management, 1St Class Honors
University Of Kelaniya
FAQ
Frequently asked questions about Amali Senarath Yapa
Quick answers generated from the profile data available on this page.
What company does Amali Senarath Yapa work for?
Amali Senarath Yapa works for dentsu.
What is Amali Senarath Yapa's role at dentsu?
Amali Senarath Yapa is listed as Director, Planning at dentsu.
Where is Amali Senarath Yapa based?
Amali Senarath Yapa is based in Courtice, Ontario, Canada while working with dentsu.
What companies has Amali Senarath Yapa worked for?
Amali Senarath Yapa has worked for Dentsu, Dentsu International, Starcom, Wavemaker, and Maxus Global.
Who are Amali Senarath Yapa's colleagues at dentsu?
Amali Senarath Yapa's colleagues at dentsu include Renz Rienard Despabiladeras, Katajun Sorusch, Ömer Çetin, Fcca, Cma, Cia, Csca, Dipifr, Smmm, Kgk-Bd, Lana Marais, and Marut Piyapun.
How can I contact Amali Senarath Yapa?
You can use AeroLeads to view verified contact signals for Amali Senarath Yapa at dentsu, including work email, phone, and LinkedIn data when available.
What schools did Amali Senarath Yapa attend?
Amali Senarath Yapa holds Master Of Business Administration (M.B.A.), Business Administration And Management, General from Cardiff Metropolitan University.
What skills is Amali Senarath Yapa known for?
Amali Senarath Yapa is listed with skills including Media Planning, Market Research, Negotiation, Media Buying, Sales Management, Brand Communication, Campaign Management, and Corporate Branding.
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