Amal Masoud Email & Phone Number

Riyadh, Saudi Arabia

• Designing and directing digital marketing projects for company’s clients. • Utilizing CRM data (Salesforce) for audience segmentation and targeting through digital engagement pathways.• Improving content engagement in collaboration by driving editorial strategy tailored to audience profiles.Achievements• Led the SASCO Campaign during the 2023 World Cup in Qatar, achieving a 40% increase in brand engagement and a 20% growth in overall sales during the event period.• Successfully developed and executed social media strategies resulting in a 40% increase in brand engagement and a 30% growth in follower base over 6 months.• Led digital marketing campaigns that achieved a 25% higher conversion rate compared to industry averages, utilizing targeted advertising and A/B testing for clients including Cluster2.• Managed over 15 cross-functional projects annually, ensuring timely completion within 10% of the projected timeline and budget.• Implemented targeted campaigns for local and international conferences, driving a 20% increase in attendance and participation, and achieving a 42% boost in event visibility on social media channels. Directed cross-functional teams in client project execution, overseeing full project lifecycle, resulting in client satisfaction rate and a 23% increase in repeat business.• Led the strategic planning and execution for King Faisal Specialist Hospital International Holding Company, Cluster2 at various conferences, resulting in a 30% increase in customer engagement and establishing a customer base across local and international markets. • Spearheaded the management and execution of interactive digital marketing strategies, achieving a 40% increase in social media engagement, successfully deploying over 15 interactive videos and brochures at major conferences, and enhancing information gathering efficiency by 25%.

Amman, Jordan

• Developed and implemented strategies to grow company’s social media following on platforms such as LinkedIn, Facebook, Instagram, and Twitter. • Produced engaging and relevant content (graphics, videos, posts) tailored to our target audience.• Planed, scheduled, and managed the social media content calendar to ensure consistent and timely posts.• Monitored and engaged with followers, responded to comments and messages, and participated in relevant online communities to increase brand visibility.• Researched industry trends, competitor activities, and audience preferences to inform content strategies.• Monitored and reported on social media performance metrics, providing insights and recommendations for improvement.Achievements • Gained a substantial online presence, achieving a following of over 50,000 across social media platforms including Facebook, Twitter, YouTube, and Instagram, marking a 150% growth over 12 months.• Managed social media strategy and campaign execution for clients including Cinnabon, Nokia Training Center, and the Medical College at King Saud University.• Lead a team of 10 professionals to achieve a 30% increase in engagement, 20% follower growth, and a 35% increase in campaign ROI across over 25 campaigns.• Orchestrated and executed campaign plans across Facebook, LinkedIn, Instagram, Twitter, and Google, resulting in a 40% increase in user engagement and a 25% growth in lead generation. • Conducted comprehensive benchmark analysis and customer preference studies, leading to the development and implementation of social media strategies that surpassed set objectives by 20%. • Enhanced creative content output by 30% through effective social media management skills and collaboration with a design team, significantly improving content quality and audience interaction.

Amman, Jordan

• Focused on Web Development using ASP.net-VB.net and System Analysis. • Worked on system analysis and design for 5 long-term key projects.