LawWiser is an online knowledge sharing platform for the legal community. We aim to build a community of lawyers to facilitate peer-to-peer learning, sharing of opinions, policy advocacy and thought leadership. At the same time, we create opportunities for networking, visibility and engagement with relevant audiences. Our content contributors and clients include in-house legal counsel, law firm partners, senior advocates, academia and legal tech entrepreneurs. We work with all the different stakeholders of the legal community. One of the unique features of LawWiser is that it is a video-driven platform, which makes content consumption easier and quicker. Compared to long form legal content, videos have an appeal to a more broad-based audience, including CXOs who want to understand how policy changes can affect their business. Making videos is not just about video production. It is more about the conceptualisation and content strategy. Here is where the LawWiser team can help. We are a diverse team of lawyers, communications professionals and digital marketers. Together, we make a winning combination as we can hand-hold lawyers through every step of video content creation.

We are a specialist Firm focusing on Law Firm Marketing and Professional Services. Our services portfolio includes Strategic Counsel, Media Relations, Digital, and Social Media integration and stakeholder mapping and engagement. Specific to Law Firms, we help them in Content Marketing, PR, visibility in major directories, league table advisory and Social Media Marketing to name a few. We play not just strategic advisory role but also take responsibility of execution with well-planned impact of the campaign.

•Development of overall Marketing, Corporate Communications and Business Development strategy•Post split from the erstwhile Firm; lead the Re-Branding of the Firm and complete transition from old Corporate Identity to the new one•Change Management – creation of Branding guidelines and implementation •Active engagement with Business and Legal media•Starting off Social Media engagement on Thought Leadership •With the help of BD research team, identification of industry, markets and clients for new business development•Active BD support – Preparation of new business pitches (except for technical part) and advise on client engagement

Business planning - Firm and Practice level, Sector strategy and Client strategyWork on eminence strategy and implementation planningHandhold Partners in marketingWork closely with Managing Partner on strategic initiatives of the firmWork with Managing Partner and relevant business leaders on creating geographical expansion/market penetration strategy and planningBuild strategic partnerships for Thought Leadership etcFinancial analysis, Project Management Special initiatives

I was responsible for creating PR Strategy and planning for the Firm. Also, I work on creating strategy for internal HR campaigns as a part of employee engagementMultiple stakeholder engagement across service lines and sectors for Marketing and CommunicationsMaintain senior level media relationshipsIntegral part of implementation, close supervision of the team and the PR agencyBusiness chambers relationship managementSupervise events planning and implementationInitiated Social Media initiatives of the Firm – Now co-owner of the implementation

In this role, my job is to strengthen client agency relationship from strategic point of view. Also, I contribute ideas, help shaping up plans and oversee delivery on important agency relationships.Added responsibility is to mentor teams and develop new business for the agency.

Working on Google, Deloitte among other businesses. On Google, I am working on corporate communications, advocacy and industry issues, products like search, mobile and geo.Running a successful campaign on raising awareness on the internet across various states. Also working on Orkut, the largest social networking site in India.On Deloitte, working on building thought leadership of Deloitte in various services they offer. Communication ranges from building awareness on Deloitte's expertise in the areas like Financial Advisory Services, Consulting etc.Also, developed internal international PR expertise to cater to VAS industry.Actively working on business development and organizational development.

My first job in PR