Responsible for managing the branch functions for the West & South market by delivering the effective  and innovative strategic solutions to the clients in the customer engagement space. Managing P&L for the branch by keeping track of top & bottom line revenue figures at par with the stakeholdersDriving team to provide the solutions to the clients as per their requirement and help them in day to day workingsLiaising with other verticals to get the 360 approach solutions to the clientsCreate properties for the brands to help in attaining the competitive market position by uplifting the market share

Simon Carter launch in Bangalore - covered by event faqs

Strategies for offline marketing for creating awareness and visibility for the brand. Driving a comprehensive and a customer centric marketing program through BTL / ATL and social media. Initiating marketing programs by focusing on driving brand growth, market share and innovations. Coordinate & oversee marketing programs and related activities with other functionsKey Partnerships - Creative Agency- Media Agency- Digital Agency- BTL Agencies

Growth Path:Director Brand Communication for Terra Nov’08 – Apr’11Group Director Brand Communication for Kidstuff & Terra Apr’11 – Oct’15Accomplishments:• Headed South for experiential urban and rural marketing• Key role in revamping the leading promotion unit Kidstuff in DDBMudramax, South• Conceptualized properties for major clients like LSH, SAB Miller, HUL, United Spirits – MC Dowels, Bagpiper & DSP• Transformed and accelerated the unit as the fastest growing unit in the South (At least one client being added every month and overachieved targeted revenues)• Pitched and won major clients for the BTL unit - Ashok Leyland, LSH, SAB Miller, V Guard, United Spirits – MC dowels, Bagpiper & DSP, Indo Nissin (property), Mahindra & Mahindra, Britannia and Wipro• Spearheaded the Servicing and Operations team for all clients in South for all ATL and BTL needsAchievementBrand: Hayward’s 5000:• Successfully handled the entire Pan India resulting into increase in the market share by 3%• Independently handled the 200 crore brand continuously for 5 years• Identified TG at different places like market areas/theatres/congregation points and so on and shot their hausla stories• Successful in achieving 26000 stories, basis which client has created an anthem by selecting three true stories; key role in popularizing the campaign through on ground activities which has shown tremendous results approx. 10 lacs people viewed it on facebook • Covered 30% of market in Maharashtra/Haryana/Punjab/Orissa from overall market of 200 cr market. market share increased by 2.5% during the time when campaign was done in the respective markets

Growth Path:Account Supervisor - Account Director Nov’05 – Oct’06Account Director – Management Supervisor Nov’06 - Nov’08Accomplishments:• Planned, strategized and implemented rural & urban communication programs across India for key accounts like Unilever, ITC, Britannia & United Breweries which included static and interactive communication programs • Received rating of 6 on scale of 7 for the projects managed in 2005 – 2006• Pivotal role in winning the award for the Bru campaign “Rural Campaign of the Year”• Contacted 26 lacs consumers in South market providing them with a complete Bru experience resulting in 45% productivity and 29% growth in LUP category• Created a template for an annual branded event for different beverage brands of HUL• Won personal awards from HUL for Media Enterprise and Newcomer; Courage Award from OgilvyAchievement - Brand: Bru coffee • At Pan India level, implemented 360 campaign touching 26 lacs households in Kar/TN/AP• Increased growth by 29% in LUP category during the campaign time• Won Ogilvy Award for Bru campaign; every year I was promoted in Ogilvy that is the biggest achievement which is very rare usually• Ogilvy outreach able to revive HUL business due to the results achieved for the campaign done for BRU

Planning & Activation, Linterland IndiaDesignation: Activation managerPlanning and implementation of BTL campaigns in rural/urban markets for various FMCG brands like Britannia Tiger, Bru Coffee, Red Label Tea, Taj Mahal Tea,3Roses, Aashirvaad salt & SOCIAL ORGANISATIONS like Unicef.Conducted innovative activation to promote their brand Tiger by participating in Gwalior MelaPart of a core strategic team for different brands of Hindustan Coca-Cola Private Ltd. Planned & executed successfully the “Thumbs up Hai Dum” challenge in 91 towns of APManage different brands of Hindustan Lever Ltd – Red Label /Bru Coffee /Surf Spreading social message for UNICEF in 5138 villages within 1 months in five districts of UP