P&L Management and Growth: Led a P&L of INR 40+ crore, achieving 22% YoY growth and a 47% increase in contribution margins with 30,000+ subscribers. Managed customer funnel metrics, boosting conversion rates by 40% and average order value by 35% through price moderation, enhanced value offerings, and optimized sales leads.Retention and Revenue Optimization: Increased subscriber retention from 6% to 15% by refining cohort targeting, sales pitches, and communication. Introduced low-cost SKUs, leading to a 10% upgrade to main SKUs, and onboarded educators under B2B agreements to drive revenue.Marketing and Lead Generation: Grew YouTube subscribers from 300k to 520k in 2 years with consistent content delivery. Led GTM events and BTL campaigns, driving a 20% increase in leads and a 100% rise in revenue contribution. Improved ROI on marketing spend by 100% and led ATL campaigns to enhance brand visibility.User Engagement and Market Expansion: Improved sign-up to activation conversion by 50% through targeted content and notifications. Doubled free user engagement with an IPL test series and expanded the category's value offering to new markets with a 0-to-1 project.Received multiple awards, including the Unparalleled Performance Award (September 2024), Above and Beyond Award (CY 2022), Best Category of CY 2022 for achieving growth while optimizing costs, and the Achievement of Excellence as part of Mission Sept (2021).

My first role post MBA :)Led a team of 7 to ensure the seamless execution of communication strategies, budgeting, referral, and retention initiatives.Managed contracts, deliverables, educator payments, and day-to-day operations for a team of over 60 educators.Handled escalation management for an active paid subscriber base of 30,000, ensuring a high level of customer satisfaction.

Sex Ed - Tech | Market Research & Graphic Design

Conducted a market study of competitors (direct and non-direct) for 99acres to identify trends in the residential rental market.Piloted Real-Time Online Video Tours, leading to improved click-through rates for online bookings.Designed an algorithm with 85% success in suggesting relevant properties for video tours, enhancing user experience.Surveyed 250 property owners and tenants to gather feedback and insights for service optimization.Estimated market size, selected vendors, and negotiated pricing to introduce new services on the 99acres platform.

Conducted on-ground rescue operations for children in need, as part of Bachpan Bachao Andolan's mission to combat child labour.

Collaborated with the business team to increase traffic payload by 50% while managing a network across 22 telecom circles in India, maintaining a 98% quality in key metrics such as Call Success Rate and Attach Success Rate, conducting KPI analysis to resolve network issues, overseeing pre- and post-testing for network changes, and optimizing subscriber migration across circles.