Building India's biggest omni-channel Beauty platform.Part of the Founding product team @Tira- Jio's venture into the Beauty space.https://www.tirabeauty.com/Stayed tuned in to learn more.

Lead end to end product experience for the following charters at Nykaa Fashion:-Cart, Coupons, Offers and Promotions-Payments: Seamless customer experience, Integrations with PGs, BNPL partners, etc.-Recommendations (Conceptualizing new widgets- Item-item, User-item, etc.) and Personalization at Nykaa Fashion

Lead end to end product experience for the following PODs at Nykaa Fashion:-Cart-Address Page-Coupons & Offers

*Conceptualized & implemented an ML model by measuring pain/ anxiety of a customer to improve customer experience- Increased Resolution Rate by 300 bps by prioritizing high pain incidents; Proactively reduced escalations & provided personalized experience- Owned usage & conversion KPIs; Responsible for conducting Root Cause Analysis to identify reasons for metric change*Reduced ‘Repeat Incident Rate’ by 100bps by optimizing resource utilization through shaping of Customer Support Channels- Reduced query to resolution metric by 10% by personalizing of support channels catering to 2M+ users queries- Improved CSAT through non-linear scale-up of Customer care by significant improvements in Self-serve & Machine-serve

Key Projects:*Reduced Return to Origin (RTO) by 230 bps enabling the Org to adopt customer first approach; Monthly cost savings worth 0.8 Mn$- Conceptualized solutions based on user research and data driven insights to improve customer retention on the platform- Prioritized product features & ideated key performance metrics by identifying business goals & performing cost benefit analysis- Designed, implemented and analyzed A-B experiments and web tracking to gauge the success of the proposed features- Conducted focus group studies to identify customer pain points & improved Net Promoter Score by 300bps*Reduced RTO by 15% (40 to 34 lakh units/mon) by developing a propensity model to decrease customer side rejections- Saved logistic costs of $11M by disabling COD for orders with high return probability, determined by a ML model- Reduced cancellation of pre-dispatched orders by 100bps, saving inventorization costs of the company

Leveraged data-driven decision-making to design and execute high-impact strategy projects for Sales and Marketing teams of fortune 500 companies in Pharmaceutical and Retail domains.Key Projects/ Responsibilities:• Segment the Customer Segment for Pharma Client by identifying key attributes through heuristic & data-driven analyses- Profiled Health Care Professionals into 4 groups using K-Means Clustering to devise client’s go-to-market strategy- Conceptualized Design of Experiment & analyzed its success by measuring adoption rate and incremental sale in revenue• Bridge between Client and Analysts to build an Automated Decision Cockpit that guided the leadership with self-served insights

Served as President of IMAGES, a Non-profit student body organization whick works towards the overall development of its members and welfare of the marginalised section of the Scociety.-Organized multiple tri-city college level events which involved content development, marketing, publicity and execution. The events had a marketing budget for approximately 1 lacs each.