AdPolymath is a 360° multilingual SERP monitoring platform designed to help B2B SaaS businesses drive sustainable and cost-effective growth across multiple markets. Working closely with the founder at this startup phase of the company's journey, I have participated in:Product Ideation - together with the founder, developing use cases, workflows, and features that increase the functionality and robustness of the platform and its ability to deliver meaningful, actionable insights.Interface Design - improving the platform's layout and usability/readability, maintaining and updating the tooltips & user guide while the product is still growing and developing.Client Services - working directly with the company's clientele, whether it's assisting them in gaining insights from the tool, or direct management of ad accounts on their behalf.

As the lead performance marketer for an up-and-coming software development studio, rolled out advanced marketing strategies across Search, Social and agency directory & review sites.New Vertical & Way of Working - entering a client-side role enabled the ability to engage in novel approaches and dictate a bespoke marketing strategy from the ground up. At the same time, taking my experiences from agency-side pitching for digital marketing firms and translating them to the software dev industry was very engaging and illuminating, resulting in the development of a variety of new methodologies and strategies.Reputation & Advocacy Marketing - accumulated hands-on experience leveraging platforms such as Clutch, G2 and Capterra (as a software/service provider). Making them perform as high-quality lead-drivers while maintaining cost effectiveness. In addition, rolled out a long-term strategy for utilising existing clients to drive advocacy for the brand, by securing case studies, testimonials, and reviews.

Acting as a subject matter expert within the Sales organisation, facilitated digital marketing & strategic GTM conversations to grow Directive's existing client base of over 200+ SaaS & Tech companies.Diversified Knowledge - expanded breadth of expertise beyond Paid Media to become proficient within the disciplines of SEO, ABM and CRO, and more keenly aware of the best practices and methodology in applying performance creative and video as part of a brand's overarching marketing strategy.Sales & Commercial Mindset - Entering the sales side of the picture, developed & enacted a more holistic perspective on the pipeline, margin and retention of agency engagements with clients and partners.Bespoke Auditing/Proposals/RFPs - As a key player within the pitching process, took the lead on triage, strategic recommendations and engagement architecture between Directive and some of the biggest players and fast-growing startups in the SaaS & Tech industry.Sales Outcomes: Through positive engagement and conversation in discovery meetings, improved prospect follow-up call rates for EMEA by 36%. Through the conducted audits & executive presentations on late-stage deals, secured three $100-180K annual contracts with new customers for the nascent region.

Account Lead - as main POC for some of our largest clients, planning the overarchingGTM strategy and in-depth execution and optimisation procedures in addition to activelycontributing day-to-day with the team's implementation & delivery of global marketingcampaigns.Relationship Building - regularly named as an instrumental factor by senior clientstakeholders: A result of this was 4+ years of maintenance & growth with a £200K+contract despite multiple client-side team changes over the course of the engagement.Driving Automation - increasing efficiency of regular processes in account management:as a team lead and cross-team specialist, rolled out innovative reporting, solution &process development.Strategic Growth - in conducting global campaign expansion and multilingual marketingstrategies, proactively moved to grow customers' cross-channel engagement and adspend with us, leading from small single channel/market engagements to fully managinginternational paid media campaigns for enterprise-level customers with total monthly adspends of over 500K USD.B2B Expertise - Leveraging CRM data to incorporate full sales funnel reporting alongsidethe engine-based account performance metrics in order to track what drives high valueleads. MQL, SQL and Opportunity volumes and per-stage conversion rates werevisualised as clients were encouraged to move away from just CPA/CPL metrics, andinstead towards optimizing for ROAS, Projected Pipeline or Lifetime Value KPIs.Client Results Sample: For an established IT enterprise solutions company, drove consistent QoQ ROAS improvement of 10-20% over a multi-year time period, while budgets increased. With a mid-sized HR SaaS platform, achieved 44% MQL growth and 29% SQL growth in first 6 months of engagement, allowing them to overachieve on annual marketing targets, which had inflated after the company had secured a new round of seed funding.

Platform Knowledge - Gaining expertise in specialised and niche management platforms,from Search Ads 360 to Yahoo! Japan Ads.Client Communication - Actively leading regular client facing meetings, from weeklyreporting & account updates to in-depth MBR/QBR decks showcasing insightful andactionable data points and proposed next steps.New Business - coordinating with internal sales-team to pitch for completely newengagements and client projects. This involved in-depth auditing, core strategydevelopment, and carrying out presentations with targeted ICPs including clients fromlarge corporations to newly seed-funded start-ups.

Formula Mastery - Grew self-taught expertise in Excel to the point of regularlyimplementing and assisting others in utilization of advanced formulas to minimize humanerror and save time through automation. This included building of 'smart' documents totemplatize and structure tasks and workflows.Team Leadership - Taking on direct reports, training team members, people managementand being responsible for their professional growth and skills/expertise developmentMultidisciplinary - Continuing to create, run, and optimize multi-channel paid mediacampaigns, including Search, Display, YouTube, Shopping & Social (Facebook), whichmade up the bulk of my regular workload as a PPC Executive.