As a Digital Marketing Consultant for Ariga Foods, I have been responsible for driving the company’s online presence and customer engagement strategies. My role includes:Strategy Development: Designed and implemented comprehensive digital marketing strategies to enhance brand visibility, focusing on organic growth through SEO, content marketing, and paid media campaigns.Social Media Management: Created and managed campaigns across platforms like Facebook, Instagram, and LinkedIn, increasing social engagement and growing follower base by X%.Google Ads & Paid Campaigns: Optimized paid advertising campaigns, leading to a Y% improvement in ROI and reduced acquisition costs.Email Marketing: Launched targeted email marketing campaigns, increasing customer retention and improving conversion rates through personalized content.Analytics and Reporting: Regularly tracked performance metrics using Google Analytics, improving campaign efficiency through data-driven adjustments.This role has allowed me to strengthen my expertise in performance marketing and digital strategy while contributing to the brand's growth in the competitive healthy food market.

> Closely working with the Business and Sales team on multiple objectives such as Product awareness, Consideration and Demand generation of Elegant Products > Managing end to end - Planning, strategy and execution of launch and BAU campaigns for Car and Lifestyle Accessories > Managing Performance Marketing campaigns such as Fastive Days, New Year Bonanza etc. on E-Commerce platform such as Flipkart and Amazon by keeping a track of lower funnel metrics such as Consideration, ATC, Total Orders, Revenue and ROAS> Closely working with the Elegant Authorised partners in planning, Strategy and guidance for their CRM, local marketing and sales activities> Plan and optimize campaign budget and co-ordinate with cross-functional team including agency partner on strategy and execution> Working with the worldwide team on creative and marketing communication for launch and BAU campaigns> Developing the video and static assets for Social Media, Display, OTT and Performance Marketing campaigns with the agency partner and production house> Evaluating ROI, Campaign reports and churn out the actionable insights that are relevant for the media plans and marketing objectives> Responsible for managing the Website, UI/UX, landing pages, Store updates and product offer pages with the agency partner > Managing D2C marketing strategy by strategically and effectively using various marketing media.> Managing & increasing the engagement on D2C website via Adobe Targets.>Collaborate with product team, category marketing teams, technology teams and others to create GTM and CRO strategies

Digital marketing through all paid channels marketing campaigns for scaling Revenue & improving other business metrics like ROAS, AOV, CPV, CVR, etc on Digital Paid Ads Platforms.- Affiliate & Performance marketing to drive revenue and app installs( CPS/CPI/CPV) - Mapping online customer journeys and sales funnels through automation tool Web Engage- Alliances with various Banks & Brands for cross promotions - E-mail marketing and Retargetting through retention channels like Web & App Push- Strategizing and executing social media campaigns - Contributed in development of Brand videos- Devising Store launch campaigns- Influencer marketingSKills: Go-to-Market Strategy · Strategy · Product Management · Product Launch Attention to Detail · Key Performance Indicators · Display Advertising · Media Agencies · Paid Media Advertising · Team Leadership · Driving Traffic · Acquisition Campaigns · Team Management · Team Collaboration · Market Analysis · Relationship Development · Social Media · Analytical Skills · Teamwork · Digital Media · Performance Management · PPC Bid Management · Customer Acquisition · Social Media Marketing

• Implemented SEO strategies including backlinking, on-page optimization, and guest posting for BarIndia, resulting in a 6X increase in website traffic.• Successfully improved keyword rankings, with multiple keywords reaching positions 1 to 6 on search engine results pages.

Overseeing and leading the planning and execution of data-driven digital marketing strategies to elevate brand visibility and engagement across multiple platforms.- Guiding a talented team in the development and implementation of integrated social media and content marketing campaigns.- Conducting advanced analysis of KPIs to draw insights, leading to actionable strategies for campaign optimization and increased ROI.- Managing all aspects of social media platforms, including LinkedIn, Instagram, TikTok, Twitter, and Facebook, ensuring brand consistency and engagement.- Supervising content curation across all social platforms in alignment with brand marketing initiatives, bolstered by my background in illustration.- Collaborating with cross-functional teams to ensure marketing efforts are aligned with overall business goals.-Maximize the value and reach of our content by turning high-performing assets into a library of derivative pieces for use in multiple channelsMarketing Plans and Strategies · Consumer Marketing Campaign Strategy and Execution · Offline and Online media buying · Multi-layered project management · Data Analytics, Reporting and Insights · E-Commerce Campaign Management · Enterprise Marketing

• Planning 360-digital marketing campaigns, from strategy development to tactical execution to meet the marketing objectives.• Coordinating with cross-department marketing, IT and design teams to leverage relationships and establish best practices for digital marketing.• Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).• Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media etc. along with maintaining the social media presence – FB, Twitter, Instagram, LinkedIn etc.• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.• Leveraging Earned media through influencer strategies, Tracking & reporting influencer outreach.• Providing inputs and thought leadership around campaign design, including requirements for success and optimal use of media/vendors/partners to achieve goals.• Leading the client relationship and managing expectations and deliverables. Identifying client's communication needs through all channels ‐ guide client on how these channels should work together to create an integrated partnership - Inputting into measurable business impact of our clients / real time impact.• Ability to lead and execute various client projects end-to-end with support from internal team members.

Search Engine Optimization including On Page, Off Page and Technical SEO• Social Media Optimization on Platforms like - Facebook, Instagram, Pinterest, LinkedIn, Twitter & YouTube• Social Media Marketing - Facebook Ads, Instagram Ads & Twitter Ads• Pay Per Click (PPC): Google Ads• Search Engine Optimization including On Page, Off Page and Technical SEO • Social Media Optimization on Platforms like - Facebook, Instagram, Pinterest, LinkedIn, Twitter & and YouTube • Social Media Marketing - Facebook Ads, Instagram Ads & Twitter Ads • Pay Per Click (PPC): Google AdsSkills: SEMrush · Keyword Research · Ahrefs · Google Analytics · Google Ads · Facebook Ads

• Organic Search Engine Optimization • Keyword research.• On-page and off-page optimization and link building.• Reporting Utilizing Google Analytics and Google Webmaster Tools.• Website analysis to promote SEO best practices, removing low qualitybacklinks, proper keyword targeting, internal linking and indexation.• Organic Search Engine Optimization • Keyword research. • On-page & Off-page optimization and link building. • Reporting Utilizing Google Analytics and Google Webmaster Tools. • Website analysis to promote SEO best practices, removing low-quality backlinks, proper keyword targeting, internal linking and indexation.Skills: Google Search Console · WordPress · SEMrush · Keyword Research · Ahrefs · Search Engine Optimization (SEO) · Off-Page SEO · Google Analytics