Station Producer At Big 106.2
Played a key role in the conception and execution of more than 200 on-air and on-ground campaigns catered to a diverse clientele, from boosting retail brand visibility to orchestrating celebrity-led PR endeavors. Additionally, established and implemented Standard Operating Procedures (SOPs) for the network's quartet of social media platforms, which collectively holds a following of over 220k, ensuring a cohesive and unified approach to content dissemination. Spearheaded the development of… Show more Played a key role in the conception and execution of more than 200 on-air and on-ground campaigns catered to a diverse clientele, from boosting retail brand visibility to orchestrating celebrity-led PR endeavors. Additionally, established and implemented Standard Operating Procedures (SOPs) for the network's quartet of social media platforms, which collectively holds a following of over 220k, ensuring a cohesive and unified approach to content dissemination. Spearheaded the development of creative, engaging client content alongside station-driven campaigns through involvement in filming, editing, and design across a multitude of industries (entertainment, financial services, F&B, lifestyle and many more). Moreover, collaborated closely with the programming department to strategize and execute daily prime-time show segments, campaigns, and client activities, culminating in a significant surge in daily audience reach to 1.6 million*, as validated by IPSOS 2023, up from 1.2 million* in 2021.Key Contributions:• Conceptualized and executed 200+ campaigns, reaching 800 million+ people aggregated (on-air, social media, on-ground)• Produced, wrote and co-presented the major prime-time shows on BIG 106.2• Established social media SOPs for four radio stations aggregating 220k+ social media followers• Created and executed interactions with various celebrities (interviews, on-ground events, etc.)• Enhanced client content impact through creative involvement• Amplified audience reach from 1.2 million to 1.6 million* listeners. Show less