Played a key role in the conception and execution of more than 200 on-air and on-ground campaigns catered to a diverse clientele, from boosting retail brand visibility to orchestrating celebrity-led PR endeavors. Additionally, established and implemented Standard Operating Procedures (SOPs) for the network's quartet of social media platforms, which collectively holds a following of over 220k, ensuring a cohesive and unified approach to content dissemination. Spearheaded the development of… Show more Played a key role in the conception and execution of more than 200 on-air and on-ground campaigns catered to a diverse clientele, from boosting retail brand visibility to orchestrating celebrity-led PR endeavors. Additionally, established and implemented Standard Operating Procedures (SOPs) for the network's quartet of social media platforms, which collectively holds a following of over 220k, ensuring a cohesive and unified approach to content dissemination. Spearheaded the development of creative, engaging client content alongside station-driven campaigns through involvement in filming, editing, and design across a multitude of industries (entertainment, financial services, F&B, lifestyle and many more). Moreover, collaborated closely with the programming department to strategize and execute daily prime-time show segments, campaigns, and client activities, culminating in a significant surge in daily audience reach to 1.6 million*, as validated by IPSOS 2023, up from 1.2 million* in 2021.Key Contributions:• Conceptualized and executed 200+ campaigns, reaching 800 million+ people aggregated (on-air, social media, on-ground)• Produced, wrote and co-presented the major prime-time shows on BIG 106.2• Established social media SOPs for four radio stations aggregating 220k+ social media followers• Created and executed interactions with various celebrities (interviews, on-ground events, etc.)• Enhanced client content impact through creative involvement• Amplified audience reach from 1.2 million to 1.6 million* listeners. Show less

- Procured, designed and scheduled content to be aired on DaBang Mornings with Aseem and Vicky- Designed contests for clientele- Edited segments and features to be aired daily- Selected and liased with contestants and the jocks during daily contests- Designed interview structures and questions for several celebrity guests on the show- Covered social media at several of the station's major events- Handled administrative duties of major campaigns

- Learnt how to use RCS management software Zetta and playlist organization tool G-Selector to organize and sequence the flow of promos, commercials and songs throughout the day, while maintaining the quality of the selection of music to suit the listeners’ mood throughout each phase of the day- Co-wrote segments Filmey Khan and Samvaad Dutta for The BIG Morning Show- Worked directly with the morning jock on The BIG Morning Show as a producer, contributing ideas for on-air contests… Show more - Learnt how to use RCS management software Zetta and playlist organization tool G-Selector to organize and sequence the flow of promos, commercials and songs throughout the day, while maintaining the quality of the selection of music to suit the listeners’ mood throughout each phase of the day- Co-wrote segments Filmey Khan and Samvaad Dutta for The BIG Morning Show- Worked directly with the morning jock on The BIG Morning Show as a producer, contributing ideas for on-air contests, elements and selected campaigns, ensuring the show content is presented in a timely and orderly manner- Learnt how to operate the on-air console- Worked on the evening show as a producer- Worked with the Production Head Ranjith Meleppatt on jingles and other elements as an instrumentalist- Designed and edited interviews for several Bollywood personalities like Ranveer Singh, Salman Khan, Jaqueline Fernandez, Akshay Kumar and Arjun Rampal amongst others- Edited several shows for radio airings- Assisted Bollywood singer Shafqat Amanat Ali and Pakistani band Strings for BIG Zee Presents All For Love concert at Bollywood Parks Dubai- Worked as backstage assistant, acted in and composed music for Viu's taping of Gaggan Mudgal's play Radio Dekkh Show less

Conducted comprehensive testing on various iterations of the Club Apparel loyalty program app to ensure adherence to optimal functionality, usability, and performance standards. Collaborated with the development team, reporting bugs, glitches, and inconsistencies in app features to ensure seamless compatibility across a spectrum of devices and operating systems. Engaged in User Acceptance Testing (UAT), meticulously assessing the app's user experience and pinpointing any areas requiring… Show more Conducted comprehensive testing on various iterations of the Club Apparel loyalty program app to ensure adherence to optimal functionality, usability, and performance standards. Collaborated with the development team, reporting bugs, glitches, and inconsistencies in app features to ensure seamless compatibility across a spectrum of devices and operating systems. Engaged in User Acceptance Testing (UAT), meticulously assessing the app's user experience and pinpointing any areas requiring refinement. Delivered detailed feedback reports, offering actionable insights for enhancing overall usability and user satisfaction. Played an instrumental role in validating the app's alignment with both user expectations and core business objectives. Developed and executed tailored testing strategies for the seamless integration of Food and Beverage (F&B) rewards from Cold Stone Creamery into the loyalty program app. Conducted on-site observations and mystery shopping at the Apparel Group brands’ stores to ensure consistent and effective promotion and usage of the Club Apparel loyalty app among store staff. Provided targeted feedback to store personnel on optimizing app usage, enhancing customer engagement, and effectively promoting loyalty program benefits to ensure consistent utilization of the app across stores.Key Contributions:• Liaison between testing and development teams• Feedback reports along with actionable insights• Played an instrumental role in validating app alignment with user expectations and business objectives• Developed and executed tailored testing strategies for F&B rewards integration• Conducted comprehensive on-site observations and mystery shopping• Provided targeted feedback to store personnel Show less

Got involved with multiple departments to gain exposure to RFM Global's vast array of services and operations.

·Shadowed staff at different stages of the production line.·Gained knowledge of the production and testing of high-quality steel wire.·Tested chemicals and observed stress testing of the wires to ensure product was at its best quality.

• Actively observed and learned from the buying team, gaining insights into the processes and decision-making involved in selecting merchandise for the Autumn/Winter 2013 season.• Engaged in hands-on experiences like analyzing product samples and understanding the criteria used to curate a collection that aligns with the brand's aesthetic and market demands.• Collaborated with the IT team to facilitate the setup of in-store PDT (Portable Data Terminal) device infrastructure… Show more • Actively observed and learned from the buying team, gaining insights into the processes and decision-making involved in selecting merchandise for the Autumn/Winter 2013 season.• Engaged in hands-on experiences like analyzing product samples and understanding the criteria used to curate a collection that aligns with the brand's aesthetic and market demands.• Collaborated with the IT team to facilitate the setup of in-store PDT (Portable Data Terminal) device infrastructure, contributing to the improvement of operational efficiency and customer service. Show less