Reporting directly to the leadership team of the organization, Aman led the creation and execution of marketing strategies and communications for HockeyTech. Launching a new partner marketing channel, Aman was directly responsible for increasing 148% YoY growth in 2023. HockeyTech was acquired by FloSports and Aman was the marketing and communications lead for the transition, achieving 107% of target for the migration.o Responsible for developing and executing a complete end-to-end marketing strategyo Achieved 120% YoY growth in 2022 and 148% YoY growth in 2023 for season subscriptions o Increased partner traffic by 1,152% through relationship management and marketing assetso Key stakeholder in migrating customers from HockeyTech to FloSports achieving 107% of targeto Responsible for all external messaging and marketing communications regarding acquisition o Streamlined subscription funnel to reduce friction and increase conversion rateso 57% YoY increase in social media following with new social media strategyo Implemented lifecycle marketing cadence to increase subscriber retention by 121%

Reporting directly to the CEO of the company, Aman led the marketing and business development team and was responsible for all strategy & initiatives in the SaaS / Tech industry, focusing on a global target market. Aman was responsible for expanding the marketing channels to drive more inbound leads and demand through brand awareness and direct ROI based campaigns. o Responsible for developing and executing a complete end-to-end marketing strategyo Achieved 106% of pipeline target through new marketing campaignso Expanded marketing channels to include Digital (SEO, SEM, Social, webinar) and eventso Developed and maintained marketing budgets to ensure target cost per acquisition was meto Managed a marketing team of 8 members with a scaling strategy to match growth targetso Responsible for partnerships with key industry associations and co-marketing initiativeso Worked with the sales, product, and customer success team to refine product messagingo Implemented tooling and process changes to improve team efficiency by 25%

Reporting directly to the President of the company, Aman managed the marketing strategy & initiatives for all Fibernetics brands. Aman was responsible for the entire marketing strategy including budget creation, strategizing marketing campaigns, and execution of campaigns, and continuously exceeded marketing and sales targets.o Responsible for developing and executing a complete end-to-end marketing strategyo Achieved 106% of pipeline target through new marketing campaignso Expanded marketing channels to include Digital (SEO, SEM, Social, webinar) and eventso Developed and maintained marketing budgets to ensure target cost per acquisition was meto Managed a marketing team of 8 members with a scaling strategy to match growth targetso Responsible for partnerships with key industry associations and co-marketing initiativeso Worked with the sales, product, and customer success team to refine product messagingo Implemented tooling and process changes to improve team efficiency by 25%

Reporting directly to the leadership team at Fibernetics, Aman managed the marketing team to achieve sales and inbound lead targets. Aman was responsible for the entire marketing strategy including budget creation, strategizing marketing campaigns, and execution of campaigns, and continuously exceeded marketing and sales targets. - Planned the marketing strategy for the company in line with company objectives.- Responsible for the creation and execution of online and print marketing campaigns. - Overseeing the residential marketing budget and ensure performance is on track to hit KPIs.- Expansion of product into new geographic markets.- Responsible for negotiating and project managing of new to market campaigns.- Identify areas of revenue growth and gap reductions- Responsible for presenting updates and initiatives to key stakeholders.- Forecasting lead requirements, sales calls volumes to achieve KPIs- Responsible for hiring and training new marketing team members.

Working directly with graphic designers, content writers, and management team, Aman managed a portfolio of SEO, SEM, content strategy, and social media campaigns for a variety of brands across different industries. Maintaining multiple brands has allowed Aman to prioritize projects while still focusing on campaign optimization. - Managed a portfolio of marketing campaigns across SEO, SEM, content strategy, and social channels.- Leverage internal and external analytics to increase the success of marketing campaigns.- Perform market and keyword research to identify industry trends and growth opportunities. - Responsible for campaign optimization to increase CTR, impressions, and conversions. - Responsible for creating financial and traffic reports to be shared with the management team. - Expert Level knowledge of Google AdWords and Google Analytics.

A contract position reporting directly to the CEO of PLTC Homes, Aman was responsible for the creation of quarterly marketing strategies to be implemented across all locations of the company. Aman also implemented a sales and marketing reporting document to track ROI on campaigns and identify growth opportunities across different service offerings of the company.- Provide market research and intelligence on trends, environment and competitive strategies.- Responsible for planning, implementing and evaluating communications strategies- Track and analyze marketing and sales data- Responsible for the creation and analysis of quarterly marketing strategies- Responsible for increasing the companies digital media presence using social media, SEO, SEM, and redesign of the website. - Responsible for the strategic planning and creation of marketing materials- Heavy focus on creating brand awareness within the Long Term Care industry- Ensuring that all promotional, marketing and communication material is consistent and upholds the vision of the company

Worked closely with key accounts to ensure that all sales / orders / information are being handled in correct manner to a high level of detail. Dealing with large volumes required great attention to detail, constant monitoring of supply chain, competitive analysis, and full order management. - Fortune 500 company leading the distribution channels in the IT industry- Responsible for Product and Information Supply Chain management - Managing customer base from a business to business sales standpoint- Responsible for full order management shipping nationwide within Canada - Responsible for key competitive analysis within the marketplace and presenting information - Fast paced time sensitive environment with tight completion deadlines - Working closely with business partners and vendors to maintain corporate relationships. - Attended training seminars by vendors including: Microsoft, IBM, Lenovo, Cisco and others

As a trained Sony AV/IT sales professional, Aman was responsible for consulting with clients for their technology needs. During his career at Sony, Aman constantly exceeded sales targets, and was recognized by a key brand partner, Monster Cable, as an accessory attachment leader. - Managing the customer journey (customer relationship management)- Experience in a team leadership role and responsible for training new hires - Responsible for creating merchandising planograms to ensure brand exposure- Assisted in execution and effectiveness of local marketing and public relation events- Motivated all staff in the store to successfully increase key performance indicators (KPI) - Constant over-achiever of budgets and referred to as the “Go To Guy” - Actively participated in generating new ideas to increase efficiency company wide- Increased repeat business by building long lasting relationships with high level clients- Recognized and awarded by Monster Cable as an accessory attachment leader