Head of Product & Design responsible for user experience, engagement & monetization through mobile-first strategies leading a cross-functional multidisciplinary team product, designers, and data specialists, focusing on optimizing the user journey and personalizing the experience through statistical and predictive models. Lead the experience through the app home delivering taylor solutions based on user profilesDevelop and execute data-driven strategies, resulting in a significant increase in user acquisition and engagement.Champion a user-centric approach to mobile app design, optimizing the user journey and implementing personalization to deliver tailored experiences that drive engagement. Leverag A/B testing and product analytics to continuously refine the mobile app experience, improving conversion rates and key engagement metrics. Building strong partnerships with engineering, design, marketing, and other teams to ensure seamless execution of mobile-first growth initiatives. Manage and mentor a high-performing team of designers, data scientists, and data analysts, fostering a culture of innovation and collaboration.

Senior Group Product Manager responsible for building a cross-functional team consisting of 2 tribes and 10 squads. Delivered significant business benefits and led the product strategy development for online and telephone customer service across the Via group (Casas Bahia, Ponto Frio, and Extra). (CX)Achieved a 13-point increase in the NPS of customer service centers, a 20% increase in the First Call Resolution indicator, and conceived and developed the chatbot initiative, which achieved a 35% retention rate.

Group Product Manager responsible for the product team for Itaú's digital channels for Individual Customers (B2C), overseeing the Itaú app channel, 10 million active and recurring clients per month managing a team of 10 product owners.Conceived and developed the new customer acquisition channel, Itaú app light, which brought in over 1 million users in its first year.Responsible for the development and implementation of more than 10 products and services on our app channel, the "Boost Mobile" project, within 8 months, resulting in a +60% increase in production year-to-date.

Product Owner responsible for the Mobile SMS channel squad responsible for providing clients with financial information, balance statement updates, and service operations, including money transfers and credit contracts. Responsible for developing the product roadmap, setting priorities, aligning business objectives by achieving a high level of understanding of product pains and opportunities through indicators and in-depth customer research.