Business consulting firm facilitating the connection between large industrial construction projects and medium or small businesses in the process of expansion with Terra Labor Consulting Team.

As a Senior Marketing Specialist, my main objective was to provide support and assistance to the marketingmanagement in effectively communicating the products and services that our brand offered to the LatinAmerican market. This involved working closely with the technical and commercial teams in the region (Chile,Paraguay, Uruguay).My responsibilities included:• Plan and develop digital campaigns for products and services (B2B and B2C), including launches, training,promotions, and other initiatives, across platforms such as Facebook, Instagram, Twitter, and mailing(Hubspot).• Coordinate with design agencies to handle all advertising materials, both digital and merchandising.• Plan the supply of merchandising for LATAM and oversee brand consistency across all advertising andmarketing channels.• Plan and execute virtual and in-person relationship-building events to enhance brand recognition, fostercustomer loyalty, and support sales channels.• Manage B2B client relationships.• Handle multiple marketing projects and campaigns simultaneously.

As a sales representative of SAP Business One software, I specialized in consultative selling, identifying thespecific needs of clients and their businesses. Additionally, I have experience in closing B2B negotiations andmanaging implementation projects.• Identify and develop new business opportunities.• Develop B2B sales strategies tailored to companies of different sizes (macro, medium, and micro) to closecontracts for products and services exceeding 60K.• Prepare proposals and manage sales contracts for SAP products and consulting services.• Execute and provide support throughout the entire sales and implementation process, ensuring asuccessful and productive product launch (project management).• Acquisition of new clients.• Customer portfolio loyalty.• Manage sales channels and external business partners.

Marketing Analyst to support the SAP Business One sales team.• Market Research and Marketing Strategies evaluations for LATAM (Chile, Perú, Argentina).• Development and execution of an annual marketing plan in collaboration with the team.• Marketing report on consumer behavior in LATAM (Chile, Peru, Argentina).• Generating prospects or potential clients through strategic contacts using Sales Navigator (LinkedIn),Webinars, and landing pages.• Creating web content to attract potential clients (FB, IG, LinkedIn, Youtube).• Qualifying potential clients for the purchase of SAP Business One products and services.• Planning and managing sales executives' schedules for product bids and proposal presentations.• Developing commercial proposals for end clients.• Creating internal campaigns to reinforce the company's corporate culture.• Planning virtual and in-person events for clients.

In this role, I performed various functions related to the production, distribution, and sale of artisanal foodproducts. Some of the functions included:• Supplier management, storage, and sourcing of raw materials for production.• Production management and distribution of products according to consumption at various branches locatedin downtown Santiago.• Acquisition of new B2B clients for resale and distribution of products.• Development of promotions to introduce a new product to the market.• Development of marketing campaigns on social media.• Training and capacity building for the sales team at the store or front desk.

Sales strategies, creation of new products in the print media, and new methods for selling advertising services.• Negotiations, agreements, and contracts to attract new clients.• Maintenance and loyalty of active clients.• Planning, development, and execution of presentations, press releases, invitations, and others for specialevents.• Communication and execution of public relations for presenting the company in the market.• Planning conventional and unconventional strategies to capture a greater number of leads.

Planning and coordination of the sale of advertising services on radio, websites, and social media.Planning conventional, unconventional, and digital advertising strategies.Sales Management:Attracting high-value sponsors in the market.Organization and planning of advertising rates.Customer portfolio management and loyalty.Negotiation strategies, agreements, and contracts for advertising services with various companies from different sectorsProgramming Grid Planning:Radio production.Interview scheduling.Program schedules.Marketing:Development and execution of advertising strategies for company recognition in the market.Coordination of advertising schedules, organization of special events, and events for public relations.Content management on social media and websites.

Support for the teaching and educational team at the institution URBE, training and instructing students in audiovisual production for camera operation, television direction, editing of audiovisual projects, and other related tasks.Assistant and editor of audiovisual production for URBE EDUCATIONAL TV, the institutional and cultural channel of the institution.Engagement in related activities such as production support, catering, lighting, cameras, and the creation of special productions for internal events of the educational institution.

Production Assistant for the television show "Palabreando con Andreina Socorro" on Global TV (Venezuela).Audiovisual production for supporting material, confirmation of attendance for special guests, program editing for post-production, and social media management.