JOOR is the fashion industry's leading digital wholesale platform, enabling brands and retailers to connect and conduct business from anywhere in the world. JOOR facilitates nearly $20 billion in transactions annually for an extensive global client network, including luxury conglomerates LVMH and Richemont, notable brands such as Stella McCartney, Michael Kors, and Tory Burch, and retailers such as Neiman Marcus, Bergdorf Goodman, Harrod’s, and ShopBop.Responsible for all aspects of marketing and communications globally – including brand positioning, content and creative, strategic partnerships, advertising, product marketing, PR, social media, digital strategy, site experience, email and performance marketing, lead generation, CRM & analytics.

Oversaw all aspects of the North America business for Pronovias Group, the global leader in luxury bridalwear. Highlights include:- Strategic management of brand portfolio to maximize sales- Successful re-launch of eveningwear to triple business in U.S.- Launched new retail concept and rapidly grew DTC business, opening 7 stores across U.S.- Championed digital transformation across all consumer touchpoints, and created digitally focused marketing strategy to raise brand awareness and drive customer acquisition

Oversaw marketing across all product categories and brands in the Ralph Lauren portfolio for a nearly $3 billion business which included North America wholesale, as well as South America wholesale and direct-to-consumer

Oversaw global marketing and advertising across all brands during period of exponential growth; also responsible for the launch and ongoing management of michaelkors.com e-commerce and catalog businesses

Designed and implemented corporate communications strategies for clients across a wide range of industries; service areas included brand development and positioning, PR, media training, digital communications, investor relations and corporate citizenship efforts