Amanda Back Email & Phone Number

Analytically driven and results-oriented professional passionate about leveraging my unique technical skillset, strategic mindset, and collaborative approach to build strong partnerships, drive channel sales, and achieve impactful business outcomes. I thrive at the intersection of data-driven insights and relationship-building, working to align strategic objectives with measurable results. With experience in developing go-to-market initiatives, I’ve successfully driven cross-sell and upsell opportunities across Dell’s comprehensive portfolio, ensuring alignment with channel goals. Leveraging my expertise in Power BI, I create dynamic reports and dashboards that provide actionable insights, enabling smarter decision-making and measurable business growth. Highlights of my experience include:Partnering with strategic vendor alliances like Intel and Microsoft to uniquely position shared products in the market through sales events, co-branded marketing, and innovative program offerings.Collaborating with cross-functional teams to design partner and reseller-focused incentives, promotions, and training programs that enhanced ROI and deepened brand loyalty.Delivering bi-weekly presentations to Dell Technologies’ key stakeholders, providing actionable insights on business performance and strategic recommendations.Driving brand loyalty by continually evolving and articulating our value-add proposition in the channel space.