Amanda Barker Email & Phone Number

Chicago, Il, Us

· Led the strategy & development of client engagement, including integrated media planning, execution, management, analysis, & optimization· Built & grew strong senior-level relationships, provided direction to the account/media teams, and improved the financial health of client accounts· Fostered critical relationships with stakeholders at Quad agencies & developed processes which allowed us to work seamlessly from creative brief to execution for combined clients· Drove 20% increase in digital sales during a rebrand year for a national telecom client with unique blend of prospecting and CRM.

Chicago, Il, Us

· Supervise, direct, and evaluate the work of direct reports to consistently deliver a remarkable experience for clients.· Use in-depth data analysis to guide account team on planning and execution of each client's objectives, including upsell/renewal of existing clients and effective onboarding of new business.· Responsible for active budget management including invoicing, pacing, and frequent spend shifts between channels.

Chicago, Il, Us

Digital expert and primary point of contact for clients, responsible for executing interactive marketing strategies across digital platforms (SEO, Organic Social, paid search, paid social, programmatic, affiliate)

Chicago, Il, Us

Philadelphia, Pa, Us

· Project Manager for the lifecycle of media deliverables while executing scope, budget, and development schedule. · Manage multiple clients and digital marketing projects targeting both consumer and Healthcare Professional markets (including organic search, display, and email blasts).· Develop and implement client contracts and operate as the main point of contact for clients and vendors on a daily basis. · Own budget management (reports, phasing, and invoicing) across clients and communicate budget status to stakeholders regularly.· Collaborate with sister agencies on digital marketing projects to align initiatives and messaging while consistently communicating deliverables. · Participate in internal staffing exercises for up to 15 resources to ensure team is fully allocated and efficiently running to minimize impact to margin. · Facilitate planning brainstorms and prepare detailed estimates for clients' operational marketing plan

Chicago, Il, Us

· Senior Account and Project Manager on the Tours Team for Getaways.· Piloted new purchase experiences and marketing efforts across Getaways, facilitating operations and cross-team communication both internally and with our partners. · Collaborated with key leaders across the organization to further develop the Tours product within Getaways. · Analyzed trends in customer behavior, business health, and feature specifics and adjusted operations to improve current and future campaigns· Lead efforts to optimize the merchandising calendar and revenue by balancing prior deal performance, current account assignments, and Tours team direction. · Served as consultant to merchants as they seek to maximize the ROI of their Groupon campaigns and execute post-sale merchant communications, conflict resolution, and compliance on merchant deliverables. · Trained partners on the Merchant Center, where they can track and monitor their feature performance.

Chicago, Il, Us

· Analyzed sales data and quantified specific revenue drivers in price, margin, discount, etc. for various deal categories within the Northeast region.· Implemented pricing strategies for the team based on market trends and seasonality. · Worked closely with a group of eight sales representatives, giving operational and analytic support.· Strategized for specific cities and geographic locations within the region by using competitive analysis of the marketplace and past deal performance. · Managed the deal pipeline to create an optimal mix of features for each email send.

Chicago, Il, Us

· Communicated with Sales, Planning, and Editorial departments when information in the Salesforce record was missing or inconsistent. · Sent deal previews to the sales team associated with each feature. · Curated wiki pages for the Site Administration department.· Coordinated Site Editors and other teams to create a uniform deal structure for cross-channel deals.· Worked on the Groupon Goods team.

Chicago, Il, Us

· Ensured the completeness of a record, highlighted legal issues, and made sure that the language reflected the Groupon voice throughout the deal. · Lead deal creator for the Groupon Goods team as well as a liason between Goods and other Editorial groups. · Trained new members and facilitated communication between the stages.

Ba, Theatre, Minor In Political Science

Education record

Education record