Amanda Barr Email & Phone Number

Ropley, Gb

Leading team of Product Managers & Proposition Manager supporting the growth of the Cyber Security and Cloud portfolios within Vodafone Business UK. Defining and executing Portfolio strategy and roadmap. Providing customer focus and outcome driven decision making shaping the direction of VBUK

Leading Propositions across Cyber Security, Cloud and IoT across Vodafone Business UK

Manage a thriving team of Product Managers managing a multimillion pound data portfolio of 35+ products, across end to end product lifecycleResponsible for inlife product strategy and roadmap delivering the Public Sector Mapping Agreement for GB, providing data products maximising value of location data for the nation across critical services including Protection of Life, Land registration and planning, Heath and Social Care, Environmental management, Transport systems

Southampton, United Kingdom

Lead the development of strategic propositions primarily in our Commercial/Partner sector, balancing commercial value and economic growth. Supporting the management of some of our key partners and stakeholders within the industry whilst representing the voice of the customer within the business. Enabling OS to improve the customers experience and market offering to our Partners and end users. Create Go To Market plans which maximise customer insight to achieve business objectives and meet the needs of the market.

Southampton, United Kingdom

Responsible for creation and delivery of customer lead value Propositions to in Public and Private sector. Lead role in supporting the OS Licensed Partner community improve both their customer experience and market offering.Successfully lead the Project for the creation of one of OS most successful product launches in a number of years with OS Open Zoomstack, really demonstrating the value of listening to our customers and being insights driven is critical, as our customers say, this resulted in a “game changer”!

Southampton, United Kingdom

Responsible for the OS Consumer product portfolio, a key achievement was leading a cross functional team to deliver the biggest rebrand programme of paper maps in the history of OS. Over 400 products across multiple ranges including not only new design but also the introduction of a digital map for use on a mobile device provided with every map in the Explorer and Landranger map, enabling of to stem decline within this market.I was also responsible for a number of new product developments during this role: - Brand extension within the outdoor market with OS Compass which was created by partnering with Suunto- Revival of the paper Road maps which was driven by our customers and retailers- A brand new Three Peak Map so support the more adventurous- Framing of the ever popular Custom Made maps,- Publishing the Great British Colouring book to target map enthusiasts but also exploit the colouring book trend and - Working with the BBC Oneshow on our map symbol competition - Support the Great Tour cycling event by producing all the mapping and completing one stage of the event, raising of £2000 for our corporate charity in the process.I work closely with our Cartographers in the created of the maps but also ensured we had the go to marketing plan to support these initiatives working closely with our Retail partners and on line through the webshop.OS paper maps represent OS heritage and can have a significant impact on brand value and customer perception, the products evoke an emotional attachment with not only our customers but those like me who are lucky enough to work on these.

Mediterranean, Caribbean And East Coast Usa

Sailed with my husband on our 36ft boat from the UK to the Mediterranean and then across the Atlantic to explore the Caribbean and East coast of America. Visiting 27 counties and over 200 destinations, April 2011- August 2014. Whilst preparing for the trip I also successfully completed and passed Open University courses, Life in Our Ocean, Understanding Weather and Environmental Journey. Whilst volunteering for Portsmouth Climate Network and the Marine Conservation Society.

Responsible for the development and successful implementation of insightful customer lead Cisco Systems Propositions for BTs SME market. Exceeding revenue targets through enabling both field and telesales teams to grow pipeline, develop customer relationships and close sales. Managed business critical relationship with Cisco Systems, managing product roadmap and revenue targets within BT Business.Developed marketing strategy to support new and existing customer led Propositions, in line with product roadmap and revenue targets. Produced sales enablement with clear positioning and customer messaging for call guides and sales presentations plus customer facing material, producing copy and messaging for customer brochures, video podcasts and online content.

Responsible for the development and successful implementation of insightful customer lead Propositions for BTs SME market. Developed networking propositions to build on BT's existing network portfolio growing WAN sales across BTs SME market through a variety of channels, including the existing account teams, BT's Indirect Channels and BTs Local Businesses.

Defined, launched and managed digital advertising portfolio on BT Internet terminals. Developed commercial model to enable advertising to be sold both in the digital screen and online market, recruited and managed both external media sales agencies and internal sales team. Managed agency to deliver a bespoke online content and inventory management system.Directly negotiated, implemented and managed strategic third party commercial contracts and tactical consumer targeted campaigns with Google, eBay, Yahoo, Lastminute.com and Channel 4, plus national and regional advertising campaigns with Central Office of Information, Capita, London 2012.

Developed and managed online strategy for BT Payphones, Multimedia, Phonecards and Chargecards. Generated over £30K savings pa through management and review of hosting services. Increased unique hits on Payphones websites by over 100% in less than 6 months. Developed and implement SEO improving rankings on key search engines Managed internal web developers and integrated content into bt.com. Supported wider marketing team to enable all campaigns and product launches to include online presence including copy writing. Managed maintenance and development of sales and marketing intranet.

Bachelor'S Degree, Business Studies

Environmental Journey

Life In Our Ocean

Understanding Weather

E-Marketing Cim, A