Amanda Bayer Email & Phone Number

Katy, Texas, United States

Marketing Director and Event Coordinator for Agave Estates and their wedding venue, as well as their restaurant, Agave Rio. In 2019 the restaurant closed and I went from being a full-time employee to having them as my primary client with Social Your Biz. Maintained role as Marketing Director which includes:Marketing Strategy Development: Developed and implemented comprehensive marketing strategies to position Agave Estates as a premier wedding and event venue in Katy, Texas. Identified target markets and created campaigns that effectively resonated with the audience.Brand Management: Oversaw all aspects of brand management, ensuring consistent representation of Agave Estates' brand identity across all marketing channels and materials. Developed and maintained brand guidelines.Digital Marketing: Led the creation and execution of digital marketing campaigns, including SEO/SEM, social media, and content marketing. Monitored and optimized performance metrics to enhance campaign effectiveness.Content Creation: Managed the production of content, including blog posts, social media updates, and promotional materials. Ensured content aligned with brand messaging and engaged the target audience.Social Media Management: Expanded and enhanced social media presence across multiple platforms, creating engaging content, fostering community interaction, and driving traffic and leads.Lead Generation: Designed and executed lead generation strategies through online advertising, partnerships, and event promotions. Analyzed lead conversion rates and adjusted campaigns to improve outcomes.Event Marketing: Collaborated with the events team to create and promote venue-hosted events. Developed marketing materials, managed event promotions, and tracked the success of marketing initiatives.Market Research: Conducted market research to stay informed on industry trends, competitor activities, and customer preferences. Leveraged insights to guide marketing strategy .

Houston, Texas, United States

• Founded and launched a successful marketing company geared toward the service industry• Current client load includes social media management and direct marketing for the following clientele: Agave Estates, Mara Villa Katy, Hasta la Pasta (Katy + Champions), Lasagna House (1960 + Westheimer), Tito’s Tex-Mex Cantina, Sleek Chocolatier (Spring)• Branded and developed Mara Villa Katy when first acquired by Agave Estates in April 2019• Provide all graphic art materials (menus, brochures, tent cards, package flyers) and all sales materials

Katy, Texas, United States

Stepped in to fill Event Coordinator Position when one of our lead coordinators had a long-term absence due to illness. This role was in addition to the Marketing Director duties and included the following responsibilities: Client Consultation: Conducted thorough consultations with clients to understand their vision, preferences, and budget, offering expert guidance to create personalized and memorable events.Event Planning: Developed comprehensive event plans, including detailed timelines, layouts, and schedules. Coordinated with vendors, caterers, florists, and other service providers to ensure seamless event execution.Venue Management: Oversaw all aspects of event setup and teardown, ensuring the venue was impeccably prepared and maintained to the highest standards for each event.Vendor Coordination: Managed relationships with vendors and suppliers, confirmed bookings, and coordinated delivery schedules, ensuring all services met Agave Estates' quality standards.Day-of Coordination: Served as the primary point of contact during events, managing the schedule, resolving any issues, and ensuring the event ran smoothly and according to plan.Budget Management: Assisted clients in establishing and managing event budgets, tracking expenses, and ensuring events were executed within financial parameters.Client Relationship Management: Built and maintained strong client relationships throughout the planning process, ensuring high levels of client satisfaction and positive post-event feedback.Team Collaboration: Worked closely with the Agave Estates team to ensure a cohesive and successful event experience, supporting team members as needed to contribute to a positive work environment.

Katy, Texas, United States

Creative Director and Founder of Bella Dia Stationery.; a division of Agave Estates. For over 7+ years I demonstrated a track record of multi-business development, generating high levels of customer satisfaction, and successfully established a profitable stationery business. Once that business was secure, I then developed and managed a linen & décor division of this company as well as a photo booth service which is now an included staple of each wedding package that Agave Estates offers. Between 2011 and 2016, the stationery business produced over 250 uniquely designed wedding invitations per year while maintaining an 18% monthly profit margin.