Amanda Bengtsson Email & Phone Number

Los Angeles Metropolitan Area

As a Paid Media Manager, I lead the strategic planning and execution of paid media campaigns to drive fundraising, lead generation and advocacy. My responsibilities include crafting compelling ad copy and creative, managing budgets effectively, collaborate with media and advertising agencies, targeting the right audience and optimizing campaigns across various platforms such as Facebook, Google, Nextdoor, Tiktok, Criteo and CTV on both a national (Humane Society of the United States) and global scale (Humane Society International). By leveraging data-driven insights to make informed decisions and optimizations I maximize the return on investment and reach set KPI's.

Washington, Dc, United States

As a Digital Marketing Consultant at Hästens Beds, I managed the digital advertising campaigns across Facebook, Google, and LinkedIn, overseeing the entire lifecycle from initial creation to conclusive performance reporting. I set up successful email strategies for newly acquired customers using CRM system Salesforce.With my proficiency in copywriting, I crafted highly effective content for diverse mediums, including social media posts, the Hästens Restore app, the official website, email newsletters, and advertorials featured in prestigious publications such as Architectural Digest. In parallel, I contributed to the visual identity of Hästens Beds by not only curating compelling copy but also designing impactful brochures, presentations, and various graphic content tailored for internal purposes.Through this integrated approach, I consistently drove engagement, elevated brand presence, and optimized customer journeys for Hästens Beds in the digital landscape.

Washington D.C. Metro Area

In my role as a Marketing Coordinator at LePrix, an eCommerce site for resale luxury items, I lead the management of our digital advertising initiatives on platforms such as Facebook, Google, Criteo, LinkedIn, and more. My strategic, data-driven approach and execution ensured optimal performance across channels.A key achievement during my time at LePrix involved enhancing the platform's SEO by conducting in-depth analyses, formulating effective strategies, and implementing a targeted action plan. This initiative resulted in increased organic clicks and website traffic.While managing projects and leading campaigns, I set timelines and facilitated seamless collaboration among departments. This included the creation of trend reports, lookbooks, and various marketing materials tailored for investors and boutique partners. I played a pivotal role in crafting product descriptions, generating engaging email blasts, and overseeing graphics, visuals, and photoshoots for the website.My responsibilities extended to customer service and client outreach, where I actively contributed to closing sales and collaborated on refining the CRM strategy. In this marketing role at a small business still in their start-up stage, I managed communication with store partners and efficiently coordinated monthly sales activities.

In my role as a Digital Marketing Manager at Getsocial, I managed impactful ad campaigns across diverse industries, ranging from music festivals, IT and cloud services, hotels, insurance companies to accounting firms, and more. My expertise allowed me to lead projects seamlessly, conceptualizing compelling ideas and overseeing the entire lifecycle of campaigns – from creation to optimization and analysis, consistently achieving and surpassing set goals.My responsibilities also involved the management of our clients' social media presence. I managed content calendars, planned content, organized photoshoots, and scheduled posts aligned with current events, campaigns, and past successful engagements. Beyond digital marketing efforts, I actively contributed to enhancing user experiences by creating and editing landing pages and simple web pages. Working in platforms like Instapage and WordPress, I seamlessly integrated these elements to complement our digital advertising strategies.My creative skills extended to graphic design and branding, where I crafted logos, brand manuals, car striping and wrap designs, brochures, newsletters, and business cards. I wrote compelling copy for website, print articles, blog posts, and PR outreach.

Kuala Lumpur, Malaysia

While working at Shoppr, I was leading the development of a robust influencer program aimed at increasing brand awareness and driving sales. I crafted a playbook outlining rules and criteria, actively reaching out to potential brand ambassadors. I not only recruited these individuals but also played a crucial role in guiding them on creating compelling content that not only resonated with the audience but also aligned with our brand identity.To increase growth, I managed the paid media efforts, leveraging customer and data analysis, A/B testing, and Google Analytics.I collaborated on a partnership with CLEO Magazine, organized impactful photoshoots, provided styling advice as part of a lead generation project, and contributed to the creation of ASO copy. Additionally, I supported the fashion buying and order management processes for the in-house brand Love & Laurel.My responsibilities extended to the creation of diverse marketing materials, conducting market research, and organizing employee events to foster a positive company culture.Through these multifaceted responsibilities at a fashion company targeting an audience in South East Asia, I learned to blend my creativity, strategic thinking, and project management skills to achieve tangible results.

Washington D.C., Usa

- Styled and consulted brides and their bridal party in dressing, accessorizing and beauty looks.- Organized and styled photoshoots and bi-annual fashion shows.- Placed orders, managed inventory requests and trained new employees.- Winner of ‘Highest UPT sold’ and ‘Highest Single Sale’ in “BHLDN Olympics” 2017.

Washington D.C., Usa

- Assisted with API Integrations by adding and indexing new arrivals from boutiques- Created collections by merging merchandise based on upcoming sales for Boutiques- Assisted the Business Development team with business initiatives for upcoming events and partnerships across America- Helped with coordination of photography and listing services for stores across North America as well as contacting boutique partners to schedule photoshoots in order to maintain merchandise on the Snobswap site and increase inventory and sales.- Quality checked the work and reviewed the photos of all product listers to ensure all descriptions and listings are uploaded correctly onto the site.- Assisted with product photography and lisiting of new merchandise- Monitor the process of adding new inventory onto the site to ensure all new arrivals and store launches are consistent and timely with their scheduling.- Created trend reports and lookbooks for investors and new boutique partners as well as email blasts and other graphics and visuals for the website

Washington, District Of Columbia, United States

• Utilized tools and company guidelines to dress, style, and maintain cleanliness of mannequins, bust forms, base plates, and display tools• Set and re-merchandised product ensuring trend clarity and rotation of garment sell-through • Provided both direct and indirect customer service by assisting them and finding the product they need, and by maintaining the cleanliness and “shopability” of the department • Constructed daily, weekly, and monthly planning referencing to calendars of upcoming trends, events, and department refreshes• Reviewed and reacted to the numbers tracking our products’ selling via Store Reports on a daily basis• Set posters and signage ensuring price perception, clarity and consistency throughout the department• Referenced the blueprint of the department’s floor layout and ensures fixtures are set in the proper location, as well as constructing wall systems by setting hardware, shelving, and display tools according to current guidelines and appropriate placement for my specific store• Managed my team through coaching, sharing commercial knowledge, and working side by side setting visual expectations through best practices.

- Passport, citizenship and visa applicationsIn charge of confirming and mailing out new passports, book appointments, answering questions and any payments done at the Embassy.- Customer ServiceFirst point of contact for incoming calls, emails and visitors. Answered and delegated questions about passports, visas and Swedish citizenship as well as current events and happenings at the Embassy of Sweden and House of Sweden.- Daily dutiesIncoming and outgoing mail, visitor checks and security, special room bookings and appointments, etc.

Bachelor Of Arts (Ba), Fashion Marketing & Management

Activities and Societies: • Honor Student and receiver of The Art Institute Scholarship • Awarded for best PR Campaign • GPA 3.8 • Alpha.

Online Storytelling For Non-Profits And Social Enterprise

Diploma, Linkedin Marketing

Diploma, English Language And Literature/Letters