Amanda Berrones Email & Phone Number

West Sacramento, California, United States

West Sacramento, California, United States

- Executes marketing and ecommerce projects and campaigns to aid in marketing/ecommerce business strategies and customer communications. - Manages the Something Extra Push notification from planning, coordination, testing, QA, through execution and reporting of results.- Creates and performs QA data needs for email and website campaigns related to sales and promotions.- Organizes and participates in various cross-functional meetings to assist in campaign development process and validate results.- Utilizes qualitative data gathered through survey marketing tools to create and manage reports relating to customer feedback. Summarizes key insights for the business to make better informed decisions.- Assists with testing and proofing of all Marketing creative proofs and live sends. - Reviews personalized content, verbiage, imagery and links created by the Raley’s advertising team verifying creative message is aligned with campaign objectives.- Reviews website and digital content/collections and user flow to ensure great customer experience in all touchpoints.- Coordinates, gathers and updates data and reporting for ecommerce and marketing needs, such as period review, KPIs, subscriptions, customer surveys, or customer emails.Inputs and syncs data in all KPI trackers while maintaining accuracy in all reports.- Conducts weekly analysis and reporting on ecommerce activities, including website performance to help identify obstacles for customers and recommend improvements.

West Sacramento, California, United States

- Assisted Marketing management with translating the annual strategic CRM marketing plan into clearly defined tactical campaigns, programs, collateral materials and business processes that were consistent with the brand. - Participated in the development of an annual strategic marketing plan.- Partnered with Merchandising teams to source content and offers and negotiate offers with manufacturers.- Worked with manufacturers and third-party coupon/offer/content aggregators to obtain and ensure high-quality content volume was delivered to consumers through multiple communication channels, including, web, email, mobile SMS, mobile Apps, direct mail, Catalina, POS registers and customer-facing screens. Ensured content/offer presentation was consistent with the brand.- Delivered content, offers and messaging to discrete customer groups on a highly segmented basis via various media vehicles to ensure comprehensive outreach at all customer touchpoints. - Ensured quality execution of CRM Campaigns designed to support Raley's overall customer-centric approach to create loyalty and enhance customer experiences.- Sourced appropriate promotional coding and entered all necessary program parameters and offer entry details into appropriate CRM systems including SAP and AMS. - Validated campaigns, offers and programs via a test lab, ensuring seamless execution through all applicable channels mentioned above.- Conducted ongoing program troubleshooting.- Identified new opportunities for building customer loyalty and growing sales, customer counts and margin on a total company, district and store level.

West Sacramento, California, United States

- Responsible for manually entering item information into multiple database applications with a high degree of accuracy.- Maintained offer calendar in coordination with vendor partner that included timelines for offers to be entered and tested.- Demonstrated the ability to perform a large volume of data entry in an accurate and timely manner while ensuring the accuracy of data.- Resolved questions or problems and refers more complex issues to the supervisor to prevent errors from being loaded into the system.

Sacramento, California, United States

Davis, California, United States