Pragmattica Consulting offers services in strategic business development, workshops and training for companies and individuals in the digital media industry. Pragmattica's purpose is to enhance the knowledge, skills & resources for your business to succeed in the ever-evolving digital economy.Consulting services range from hourly sessions to monthly retainers.Workshops & Training range from basic introductions to the digital advertising landscape to 1 on 1 tutoring and assistance… Show more Pragmattica Consulting offers services in strategic business development, workshops and training for companies and individuals in the digital media industry. Pragmattica's purpose is to enhance the knowledge, skills & resources for your business to succeed in the ever-evolving digital economy.Consulting services range from hourly sessions to monthly retainers.Workshops & Training range from basic introductions to the digital advertising landscape to 1 on 1 tutoring and assistance specific to your project / job.Specialities include:- Programmatic Advertising ( Ad Networks & Exchanges, Ad Serving, Data Management, Integrations)- Strategy & Planning for Media Buyers & Sellers- Overall Digital Business Strategies- Digital Monetization- Social Media- Campaign Management & Optimizations for Media Publishers and Media Buyers- Data Analytics Show less

Head of Sales & Marketing departments at Fetola, a social enterprise that trains and supports entrepreneurs and SMME's through business accelerators focussing on youth and the circular economy. My role is to lead sales and marketing initiatives for Fetola's overall goal of building 1 billion better lives. This includes:Planning and executing complex marketing strategiesProduct LaunchesMarket Analysis and AnalyticsSales ProcessesBrand Strategy and DevelopmentManaging… Show more Head of Sales & Marketing departments at Fetola, a social enterprise that trains and supports entrepreneurs and SMME's through business accelerators focussing on youth and the circular economy. My role is to lead sales and marketing initiatives for Fetola's overall goal of building 1 billion better lives. This includes:Planning and executing complex marketing strategiesProduct LaunchesMarket Analysis and AnalyticsSales ProcessesBrand Strategy and DevelopmentManaging Partner, Government and Industry RelationsGrowing Fetola's Media, Sales and Marketing Departments87% of business that graduate from our accelerators remain in business 10 years later. (9X the national average) Show less

I was employee number 1 at this company, responsible for building and growing their programmatic private marketplace, using primarily Rubicon SSP and Krux DMP platforms. My roles:- New business acquisitions - publishers and advertisers- Commercial strategies - monetization for publishers and advertising for marketers- Tech Trouble shooting- Technical Training and support for sales managers- Exploring new tech integrations to amplify core products- Data Analytics and… Show more I was employee number 1 at this company, responsible for building and growing their programmatic private marketplace, using primarily Rubicon SSP and Krux DMP platforms. My roles:- New business acquisitions - publishers and advertisers- Commercial strategies - monetization for publishers and advertising for marketers- Tech Trouble shooting- Technical Training and support for sales managers- Exploring new tech integrations to amplify core products- Data Analytics and Performance Reporting for publishers and advertisers- Yield Management for premium direct buying and open ad exchanges- Hosting workshops and talks- Creation of programmatic direct buying packages for trading desks and DSPs. Show less

Adclick Africa Media Group is a diversified digital media company providing cutting edge solutions for the Digital Media industry. We serve both publishers and advertisers, and help achieve market-leading positions through a solutions approach to digital media. We have introduced industry shaping technology to help drive the South African digital media industry forward. Whether you are a small advertiser or big publisher, our world-class technology innovations can help you get ahead.

Responsible for acquisition and management of mobile publishing partners to ensure proper placement and delivery of ad campaigns that are aligned with the organization’s revenue goals.Reaching out to new and existing publishers to secure mobile inventory for BuzzCity ad network.Development & implementation strategies in engaging new and existing publishers in respective key markets.Daily account management of publishers ensuring strong partnerships, optimization of earnings and… Show more Responsible for acquisition and management of mobile publishing partners to ensure proper placement and delivery of ad campaigns that are aligned with the organization’s revenue goals.Reaching out to new and existing publishers to secure mobile inventory for BuzzCity ad network.Development & implementation strategies in engaging new and existing publishers in respective key markets.Daily account management of publishers ensuring strong partnerships, optimization of earnings and ad spend.Developing insights and establishing good understanding of the mobile landscape in key markets Show less

Assisting in strategies with regards to past campaigns, tracking recommendationsIssuing and compiling of chase listsInsights in terms of Post Campaign AnalysisPresentation Reports to Clients Client LiasonManaging and updates of reportsOptimisation of campaignsLiaising with PublishersReceiving and testing of creativeWorking with Media Planner/ImplementationManaging and running of campaigns from live date to post campaign Working closely within the team… Show more Assisting in strategies with regards to past campaigns, tracking recommendationsIssuing and compiling of chase listsInsights in terms of Post Campaign AnalysisPresentation Reports to Clients Client LiasonManaging and updates of reportsOptimisation of campaignsLiaising with PublishersReceiving and testing of creativeWorking with Media Planner/ImplementationManaging and running of campaigns from live date to post campaign Working closely within the team to ensure an efficient and streamlined workflow system Show less

Managing and loading all ad campaigns on Thumbtribe Network, both Agency and PublisherMigrating and Testing New Ad-servers (GoSell, AdMarvel, MADs, Admob Analytics, GoMedia)Creating new zones and sites within ad serversWorking with sales executives on ways to improve campaign performances.Working with 3rd party publishers on campaign performance and optimizations.Monitoring the network’s traffic, suggesting ways to increase traffic on individual mobi sites.Daily Campaign… Show more Managing and loading all ad campaigns on Thumbtribe Network, both Agency and PublisherMigrating and Testing New Ad-servers (GoSell, AdMarvel, MADs, Admob Analytics, GoMedia)Creating new zones and sites within ad serversWorking with sales executives on ways to improve campaign performances.Working with 3rd party publishers on campaign performance and optimizations.Monitoring the network’s traffic, suggesting ways to increase traffic on individual mobi sites.Daily Campaign OptimizationsDaily/Weekly Site and Campaign reports.Working with Finance Department with monthly campaign, advertiser and publisher reporting.General, daily trouble shooting Show less

Campaign management for publisher & agency, both local & international clientsSupport for clients using Adtech ad-server Inventory Checks, campaign optimizations, regular campaign and site reporting.Trouble ShootingLoading and Testing 3rd party creative and tracking tags