Amanda Bird Email and Phone Number

Responsible for promoting and protecting the reputation of the resort through proactive media relations, effective storytelling, social media management, and strategic communications. Act as a spokesperson for the resort and responsible for issues management and crisis communications. Support resort leadership with communications initiatives (internally and externally) including within the resorts' communities. Play a primary/key role in managing the resorts' social media accounts to ensure consistent and authentic storytelling across owned channels.

Rebuilt a marketing and communications strategy to execute initiatives across event coordination, branding, public relations, and business development. Promoted due to strong performance. • Operated as the sliding sports press officer for the 2010, 2014 and 2018 Winter Olympic Games, which included responsibilities like moderating press conferences, writing and distributing press releases, and coordinating media services and appearances.• Serve as communications lead by supporting CEO in aligning organization with its mission, vision and values. • Works with CEO on organization’s crisis communication process and reevaluates regularly to ensure the process is clear and effective.• Create and disseminate press releases on team events, results and newsworthy activities. • Administrate the creation and publication of original content for website and social media channels, including marketing and social advertising campaigns. Act as community manager by engaging with audience in comments and responses. Analyze key metrics and tweak strategy as needed to remain on target with organization’s brand and goals.• Service sponsors and suppliers by fulfilling contractual obligations, managing hospitality at events, and organizing athlete engagements. Responsible for sponsor brands in customized sled wraps and logos on apparel.

Contracted to develop Everywhere Family Adventure brand strategy.• Identify a market for new and existing products and promotional events and activities.• Oversee implementation of the brand strategy through email campaigns, digital and live events, digital marketing, and public relations.• Monitor and improve sales of magazine subscriptions.

Hired to assist Tennessee Titans communications, digital media, media relations, and community relations staff at preseason, regular season and postseason home games.• Monitor player interviews and assist in transcribing post-game press conferences and quotes.• Maintain the press box, keeping it fully stocked with updated team information.• Research statistical information for management, coaches, scouts and internal department as needed.

Contracted to help develop agency’s marketing strategy, and identify markets for advertising and other media for clients.• Pursued media and marketing opportunities for the agency and its clients.• Provided media development and training for the agency and its clients.• Created original content for social media platforms and increased engagement and exposure for clients.

• 1999 U.S. Bobsled Push Champion• 2002 Rookie of the Year• 2003 U.S. Junior National Championship silver medalist• Four-time Empire State Games gold medalist