Amanda Bray Email and Phone Number

Development and enhancement of the Health Unit’s robust communications program, collaborating closely with HKPR Staff and the Manager of Communication Services. Spearheaded the creation of strategic, innovative marketing programs and services for public engagement while overseeing all social media platforms and crafting captivating promotional materials.• Conduct comprehensive research and lead the development of diverse marketing materials, including publications, advertisements, media releases, displays, presentations, web content, and articles, ensuring alignment with the unit’s mission and brand identity.• Cultivate strategic partnerships and foster collaborative relationships with a diverse spectrum of local, regional, and national stakeholders. This includes community partners, as well as local and federal government entities, bolstering the unit’s outreach and impact.• Direct the editorial content strategy for the Health Unit’s online communication platforms, meticulously maintaining the website and intranet to ensure accuracy and relevance.• Provide expert consultative support to Health Unit programs, staff, and committees, guiding the development of impactful communication materials and strategies.• Offer comprehensive insights through meticulous research, devising and implementing effective communication strategies tailored to the specific needs and goals of Health Unit staff.

Crafted and executed innovative marketing strategies at Golder in alignment with the company's overarching strategic plan. Strategically disseminated key messages through diverse media platforms, elevating the Golder brand and positioning our specialists as industry leaders.• Developed and managed targeted marketing campaigns focused on driving revenue growth and enhancing stakeholder engagement across the Environmental, Water, Commercial, and Transportation sectors.• Generated compelling technical communication materials, including award-winning submissions, qualifications statements, articles, client-focused email campaigns, and impactful webinars, fostering client development and engagement.• Spearheaded the tracking, analysis, and enhancement of campaign performance, ensuring continual quality improvement and optimization of results.• Collaborated extensively with cross-functional teams, including marketing, consultants, and global leadership, to establish and achieve clear project objectives and drive cohesive strategies.• Orchestrated successful national conferences and seminars, managing follow-ups on leads and effective CRM management, ensuring robust networking and potential client relationship development.• Led and actively supported the pursuit planning and presentations for significant opportunities, including those procured in the Design-Build/P3 realms, contributing to securing substantial projects.• Fostered strong relationships with Principals and Associates, actively seeking and incorporating their input and feedback to refine and optimize marketing services and tactics for day-to-day implementation.

Reported to Executive Director, Grandview Children’s Centre and Executive Director, Grandview Children’s Foundation.Created and maintained an effective communications plan by implementing external and internal communications designed to communicate the mission, vision, goals and objectives of the Centre and Foundation.Successfully rebranded Foundation creating a new but united identity with the Centre; designed and implemented new websites for both Foundation and Centre carried out soft and hard launch presentations that included political members in attendance; implemented the use of various social media applications; Facebook, Twitter, YouTube; produced various fundraising videos and PSA’s assisting in Foundation’s Case For Support; maintained a rewarding relationship with local and provincial media outlets; created compelling communications for Foundation and Centre’s Case For Support to assist fundraising efforts i.e. booklets, pamphlets, annual reports, quarterly newsletters, press materials etc.Supported both Foundation and Centre to maximize opportunities to deliver consistent messaging through web, social media applications and print based communications; managed volunteers; participated in the Centre’s Continuous Quality Improvement (CQI) programs by maintaining an awareness of the mission, vision and goals, participating in CQI activities and adhering the established departmental and Centre standards.

Reported to Executive Director, Durham Region Association of REALTORS®. Responsible for planning, organizing and implementing all internal and external communications (i.e. promotional material, monthly Association and Market Statistics newsletters, quarterly Commercial newsletter and press releases).Monthly compilation of Durham area housing statistics; distributed to members, media and regional political representatives; managed Association’s public and secured intranet based web sites, storing confidential information; conducted training seminars and presented members regarding various web based applications; organized and executed Association events (i.e. Annual General Meetings, trade shows, executive and committee meetings etc.).Managed the Association’s Commercial Division, acted as liaison between Council and Board of Director’s. Responsibilities included: planning and organization of quarterly speaker events, execution of quarterly Executive Council meetings, creation of all internal/external communications and advertising, management of commercial budget.Built and maintained relationships with economic development representatives, media, various land and housing/charitable organizations; redeveloped all internal and external marketing and advertising correspondence in turn doubling Association’s advertising revenue; executed action and communication plans aimed at completing Association’s strategic plan.