Amanda Brentlinger, Mba Email & Phone Number

Louisville, Ky, Us

• A brand leader developing product and marketing business plans to drive brand volume, profit, and share in the markets• Manages a $2M budget for national displays by working with region sales managers, shopper marketing, contract channel, and displays team to drive brand profit and execute great showroom experiences • Leads partnerships with digital, advertising, and social teams to execute and enhance the brand story • Creates and executes the communication strategy to 6,000+ customers with a 96% email open rate, driving dealer sales and brand awareness• Drives strategic positioning from competitive dynamics and consumer insights by interfacing with the customer marketing team, consumer insights team, and sales team to enhance brand performance

Louisville, Kentucky, Us

• Developed and activated marketing strategies to deepen awareness and engagement regarding Humana’s products and services with brokers, consultants, and plan sponsors• Built event strategy campaigns with a multi-tactical approach that increases business awareness and exceeds industry data benchmarks• Created branded content that promotes a competitive advantage of Humana’s value proposition, products, and service capabilities for potential clients and their retirees• Drove competitive intelligence and research strategy for the business• Managed external resources and vendors by collaborating cross-functionally and throughout the organization

Louisville, Kentucky, Us

I created opportunities for agents to grow their local relationships on a national level. During my time in this position, I worked with national-level partners through sponsorship and community events for agents who received the tools and resources they needed to feel confident when pitching Humana Medicare to consumers. I worked closely with our veterans' team to build their relationships on a state and national level with business partners in their communities through events that focus on nourishing Humana’s Bold Goal (social isolation and food insecurity).

Louisville, Kentucky, Us

Marketing Analyst for the Sales Channel Marketing Team under Consumer Acquisition. I coordinated go-to-market events around the country, promoting our agent engagement. I worked on the Agent Engagement team creating content for Humana’s agent podcast series, national webinars, agent testimonials, and agent round tables. I executed the content creation of Humana’s First Look site, which includes the “first look” of the Annual Election Period's plans/benefits for members.

Cincinnati, Ohio, Us

• Updated various social media platforms to keep public informed about upcoming events and news • Attended weekly meetings to discuss new and current opportunities for the marketing side of the Ballet• Helped plan and worked numerous events, including Ballet & Beer - an event designated for public to get an inside look of upcoming season productions• Wrote stories about dancers and choreographers for specific productions

Us

• Attended Trade Screenings at local theaters and retrieved feedback from movie theater owners and goers• Researched promotional capabilities and organized events around the region to create awareness of upcoming major motion films• Attended and worked promotional screenings to promote films before release dates• Attended conference calls to discuss film promotions/events• Pitched ideas for events for upcoming film

Highland Heights, Ky, Us

• Played pivotal roles in the planning/coordination of events internally and externally in NKU’s College of Informatics• Created weekly communication plans to meet the needs of the COI’s leadership team• Produced and updated content for COI’s social media sites and websites daily• Interviewed students, faculty, and staff for feature stories that will be published on the COI website• Created semester newsletters to touch on the accomplishments within the COI

Masters, Business Administration

Bachelor Of Arts (B.A.) Public Relations, Bfa Musical Theatre, Public Relations, Musical Theatre