Leadership Most senior member of Marketing team, reporting CMO/CPO Exceeded H1 2023 pipeline goal by 2x for marketing generated opportunities Member of Extended Leadership Team (ELT), leading Company Values initiative Works cross-functionally with Executive Team, Sales, Customer Success, and Product  Provides instruction, guidance, and encouragement to matrixed teamCampaign Strategy and Execution Owns end-to-end campaign strategy and execution, overseeing content development, automated workflows, advertising, email content, social media, campaign performance tracking, and pipeline generation & influence measurement using HubSpot and Salesforce Leads Account-Based Marketing (ABM) strategy and execution, including vendor selection (6sense), campaign strategy, target account identification, partnership with Sales, performance tracking, and pipeline generation and influence measurement using HubSpot and SalesforceSales Enablement and Content Creation Owns persona development and messaging hierarchy Produces collateral, including product brochures, website copy, emails, guides, whitepapers, and other materials to support the sales team and drive business growth Develops and executes advertising messaging and creatives to attract and engage prospectsOther Strong leadership and mentoring abilities Experience in campaign strategy and execution Expert in HubSpot and Salesforce for campaign performance tracking and pipeline generation Proven ability to develop and execute successful ABM strategies Skilled in sales enablement and content creation, including persona development

Responsible for understanding and improving the customer journey, enabling sales, acting as liaison between Product Management and Growth Marketing, communicating product and solution value to customers, supporting marketing campaigns. Works in a widely distributed, culturally diverse organization.Leadership:• Spearheaded 2021 Marketing Plan and Go-to-Market definitions alongside GTM and Growth Marketing teams, resulting in an avg quarterly campaign sourced pipeline of ~$100 millionMessaging and Lead Gen:• Authored “Newbie’s Guide to IoT” book as a top of funnel education piece for professionals new to IoT - currently #1 lead gen asset for IoT Business Unit (BU) and available on Apple Books and Google Books - generating ~$8 million in pipeline• Authored the IoT BU's Corporate Visions-based messaging document • Contributed to increased Marketing Qualified Leads (MQLs) by 15% and Sales Qualified Leads (SQLs) by 14% YoY• Launched and manages a "Do IoT Now" thought leadership webinar series, resulting in 100s of new leads and increased customer engagementSales enablement:• Acted as the go-to messaging expert for the BU's standardized sales enablement training, with 150+ global sales reps being certified• Created the "Golden RFP" for all IoT sales engagements• Developed Sales Play materials that guided all Growth & Regional Marketing campaigns for 2021• Wrote 30-page Pricing Guide to aid Sales in understanding pricing intricacies and variationsAnalysts:• Worked with Forrester Consulting to conduct a Total Economic Impact report showing results of 339% ROI and $8.1M total benefits for product (Cumulocity IoT)• Owned customer use cases for 2021 Gartner IIoT MQ submission, documenting more than 75 customer success stories and results• Visionary in the Gartner Magic Quadrant for IIoT 2020• Leader in Forrester Wave 2021 for IoT• Leader in MachNation’s 2021 IoT Edge Scorecard• Leader in MachNation’s 2021 IoT Application Enablement Scorecard

Recognition: Top 5 Company Performer in 2018 Annual Performance Review, Company’s Values Award Review Board Member for North America, Charter Leader for Employee Development on Employee Ambassador Team• Lead the go-to-market, marketing launch planning, and execution for two SaaS IP management platforms and oversaw two additional applications• Responsible for leading target audience segmentation, customer personas, and driving product success through leadership• Launched and managed G2Crowd profile for SaaS platform, earning the "Leader" badge in Winter 2019• Procured, launched, and administered Highspot as global Sales Enablement tool, increasing sales engagement by 30%• Worked closely with product managers and strategic executives to develop and create product messaging and supporting material• Acted as liaison between product managers and regional marketing team, communicating product value and messaging to support marketing campaigns• Supported development of demand generation campaigns with product positioning and messaging• Worked closely with high-profile customers to recruit and share their success stories through case studies, videos, and quotes. Notable customers included: Koch Companies Public Sector, Microsoft, and Mintz• Organized and participated in Software Innovation Board meetings, engaging with customers, and gathering feedback on software• Recruited and coordinated customer speakers for annual user conference, guiding them through the process and providing feedback on sessions during "dry runs"• Utilized Salesforce to identify target audiences and to track customer engagements

Developed and launched new Customer Marketing and Advocacy Program, resulting in over 300 customer advocates: •Engaged and worked directly with customers and partners, at all professional levels, on collaborative and co-branded marketing activities•Responsible for all customer references, webcasts, case studies, analyst responders, press releases, blog posts, event speakers, and video testimonials•Identified and targeted influential advocates, managing all outreach while gradually moving them through a self-designed engagement model•Utilized Salesforce.com to ensure transparency into the program’s processes and successes•Identified, recruited, and provided logistical coordination and content creation support for 250+ customer speakers for approximately 20 one-day events quarterly in addition to an annual user conference

•Reported to VP of Product Marketing, acting as the go-to person for project execution and responsible for developing and communicating product marketing messaging•Managed small team of Product Marketers, assigning projects, guiding work quality, and mentoring team members

Team Awards: 2013 & 2014 Graphic Design USA Award for American In-House Design•Supervised and managed two teams, Graphic Design and Video Production, grew teams from three to eleven members and oversaw thousands of dollars in purchase orders for all print vendors•Drove the selection and hiring of employees as well as identifying appropriate contractors (as needed), providing timely feedback, conducting annual performance reviews, and setting professional growth goals•Reviewed and critiqued 1,000s of projects (videos, booth designs, brochures, collateral, invitations, etc.) •Reviewed progress and work product with senior staff to gain feedback on direction and to ensure goal alignment•Ensured timely turn-around and successful completion in accordance with timelines and budgets•Maintained overall responsibility for the quality and integrity of the creative team solutions •Managed a high-volume production workload, maximizing resource productivity while maintaining high standards of quality•Fostered positive, collaborative relationships with other functional areas within the organization•Acted as internal advocate for team members

•Worked closely with senior management to develop marketing messaging for new enterprise Social Intelligence products•Wrote product brochures, website content, presentations, and white papers to promote Social Intelligence products

•Managing the Marketing department’s graphic design team, acting as the team lead and manager •Supervised 100s of graphic design projects, ensuring timely deliverables with excellent outcomes •Edited all printed marketing materials to ensure high quality output and consistent messaging •Oversaw relationship with collateral fulfillment warehouse and printers

•Acted as the sole Product Marketer during tenure•Worked closely with the Product Management team on new enhancements•Aided product launches, such as converting technical product descriptions into marketing content•Conducted and analyzed quarterly customer and prospect surveys to gain insight into overall client satisfaction and determine customer needs•Built internal wiki for sharing timely and accurate product and marketing information to sales teams•Led competitor research and trained Sales on differentiators

Awards: Employee of the Quarter, Q4 2008•Defined and communicated product positioning to existing and prospective customers through the development of high quality promotional materials such as product brochures, website content, PowerPoint presentations, and product demonstrations•Worked closely with Program Managers in the Technology department to define future product functionality and promote essential fixes•Educated customers at annual user conference•Developed and managed the content of two of MicroStrategy’s most successful marketing programs(over 6,000 leads in 5 yrs):1. Introduction to Enterprise Business Intelligence Class A free, one-day class for customers and prospects to learn about MicroStrategy software from a MicroStrategy expert through product demonstrations, a presentation, and hands-on exercises. 2. Dashboards, Reports, and Analytics for the Business User ClassA free, half-day class is a subset of the Introduction to Enterprise Business Intelligence Class and is aimed at the business user. Specific responsibilities: Developed detailed class content, in the form of presentations, demos, and hands-on exercises) to highlight product functionality, trained instructors and maintained training environment

•Provided expert guidance and recommendations to customers like Citibank, Weight Watchers, and Google about MicroStrategy software architecture and best practices.

Provided technical customer support for MicroStrategy products, troubleshooting customer issues by reproducing problems, providing technical documentation, and communicating software defects and enhancements.