Amanda Cacciatore Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

• Developed the launch campaign for the iHeartRadio app in Canada, the #1 fastest growing music app in the country reaching a million downloads within the first year in market through digital acquisition and brand.
• Built in-arena branding and promotional campaigns for iHeartRadio events with four festival concerts held in 2017 alone, including Jingle Ball which sold out the ACC two years in a row
• Successfully executed a multi-platform campaign for the CHUM 104.5 rebrand project, Toronto’s heritage music station, resulting in 5.6% audience growth from spring 2018 to summer 2018 and a #1 position among females.
• Led and developed the rebranding of 13 Bell Media country stations to Pure Country, creating the vision, strategy and framework for the stations in addition to marketing print materials, TV and digital assets. This.
• Responsible for writing campaign briefs and overseeing creative and marketing executions for 89 English Radio stations across the country
• Developed strategic media campaigns including digital, OOH and TV creative for local radio stations to drive ratings and increase market share

Toronto, Canada Area

• Developed and executed national marketing plans for Event Cinema programming
• Planned and executed digital/social media advertising and created SCENE loyalty programs to convert casual attendees to frequent theatre visitors
• Independently planned and executed activations at entertainment conventions
• Organized press screenings and promotions
• Worked closely with content distributors to develop and launch movie and series-based programming

• Executed promotions with media partners (TV and Radio)
• Attended to agency inquiries and managed daily general media requests (clips, stills, and product information) providing consistent communication between publicity department and PR agency
• Assisted with talent appearances, press days, and quarterly showcase events
• Successfully executed WB sponsorship and on-site executions, coordinating all necessary creative materials and planning