Co-founder, social media strategist, and photographer at LORE.

Social Media Marketing Manager for @starbucksreserve

• Editorial and Content Curation at @princi• Leverage brand narratives to create rich social stories through original photography and motion content.• Social Media & Brand Photography• Channel Management• Copywriting• Influencer/ambassador programs and campaigns• Weekly content planning and scheduling. • Editorial content development and hashtag monitoring. • Manage and maintain creative assets.• Community Management• Monitor user comments and posts for brand appropriateness. • Engage with followers by responding to social direct messages and comments. • Manage escalations and/or content that create brand reputational risk.• Report and present social KPIs to internal stakeholders and leaders, advise on ongoing optimizations that can be made to the brand's editorial approach based on insights.

• Implemented content development, planning & scheduling across Facebook, Instagram, Twitter, Youtube & Pinterest. (@richlite, @skatelite, @richlitefretboard)• Wrote and developed copywriting for social media posts and advertising.• Manageed high-level social media strategy, including brand ambassador programs. • Developed and executed brand campaigns & editorial calendars.• Managed and developed voice and tone for all brands.• Developed, wrote and edited blog posts.• Executed Facebook/Instagram advertising strategies and monitored campaigns.• Reported quarterly and yearly social media KPI's to the marketing team.• Analyzed KPIs to aid, improve or adjust content marketing and paid strategies.• Shot and color graded brand photography for social media and blog posts.• Produced and directed video projects for social and digital marketing campaigns• Created Instagram Stories branded layouts using design software Canva and Easil. • Communicated with partners, brand ambassadors and influencers to collaborate on projects and sponsorships.• Monitored sentiment and engaged as a customer service representative on social channels fielding inquiries to the internal team.

http://www.weareunicorns.co/• Developed yearly and quarterly content strategies and content planning for three brands.• Engaged in daily communication with clients to assist in individual requests and project management execution. • Developed writing pitches for newsletters and blog posts.• Managed copywriter through weekly check-ins while establishing deadlines and reviewing copy as the copyeditor. • Developed monthly newsletter campaigns working with team to execute on graphic design and copywriting deliverables. • Communicated and analyzed monthly reporting with clients through detailed analytics reports, using insights to improve content strategies. • Lead weekly meetings with clients to track progress on strategy, campaigns and drive completion of open projects.• Created shot lists, blog/newsletter briefs and graphic design briefs to fit each brands content strategy.•Managed websites using Shopify and Wordpress for blog posts, product updates, copywriting tweaks, etc.• Developed and implemented product-marketing strategies, including advertising campaigns and promotions through social media channels.• Managed voice and visual development in addition to retainer contracts for three clients.• Audited websites to improve and execute on web development, updating and implementation.

Communications Lead/Copywriter• Created layouts, advertising copy and other promotional material for newsletter and social media sites.• Developed official voice and tone presented in weekly newsletters and on social media posts. Marketing/Social Media Marketing Manager• Researched proper ad placement in local publications, inquired about price and distribution locations.• Brainstormed cost effective marketing methods within a limited advertising budget.• Created names for product bundles and wrote slogans in store and for social media.• Developed and implemented product-marketing strategies, including advertising campaigns and promotions.• Helped determine goods and services to be sold, and set prices based on customer demand. Photographer• Photographed product in natural environments, promoting sales through social media.• Determined correct composition, equipment, and lighting to achieve desired effects.• Used Lightroom and Photoshop to edit photos for web syndication.Sales and Customer Service• Recommended products and provided information to customers based on individual desires.• Managed inventory and requisitioned new stock.• Opened and closed cash registers, counted money, balanced cash drawers and made deposits. • Planned store layouts and designed displays of merchandise to promote sales.• Established trust with owners and earned access to money safe, inventory safe and personal key to store.