Siemens Digital Industries Software is the world's design, engineering, and manufacturing technology leader. The Global Academic and Future Workforce Program empowers academic institutions, engineering students, and industry leaders through access to industry-grade software, competition and engagement opportunities, and credentials that prepare workers to be day-one ready.As the global academic marketing manager, I lead the program's brand, messaging, and demand generation efforts.

I'm a member of the leading community for B2B SaaS marketing professionals.

As a freelance consultant, I helped B2B SaaS startups and lean organizations build and evolve their marketing function, with a emphasis on creating efficient and sustainable systems, from brand and messaging to positioning and lifecycle.

The NROC Project (NROC) is a nonprofit, B2B SaaS company that develops digital curricula and cloud-based learning technologies, most notably, EdReady, an adaptive learning platform designed to improve college math and English readiness.* I supported the launch and scaling of an adaptive learning platform, achieving adoption by more than 1,700 institutional partners—including systems and states—and more than one million active student users.* I regularly conducted customer and market research (e.g., social listening, focus group facilitation, case study generation, annual user conference coordination, surveys, etc.), fortifying personas, product hypotheses and use cases, and sales motions.* I oversaw organic and paid advertising, SEO, content marketing, and enablement initiatives, increasing subscribers by 600% and sales-qualified leads by 300% within two years.* I led a comprehensive rebrand that dramatically improved market positioning within the crowded educational technology space.* In collaboration with our contracted creative director, I architected three Webflow websites, significantly boosting traffic and conversions.* In collaboration with our contracted creative director, I conceptualized and directed the production of various multimedia explainer and campaign videos and managed videographers and photographers.

SLICE: Strengthening Local Independent Co-ops Everywhere was a cross-sector cooperative conference.* I co-founded the SLICE conference, annually securing 40+ renowned speakers and sponsors and attracting hundreds of participants.* I managed conference programming design and grassroots marketing efforts.* I facilitated learning opportunities within the cooperative community, aiding small- and medium-sized businesses in their development and growth.* I served as the SLICE spokesperson.

Central Co-op is a mission-driven natural food cooperative that was established in 1978.* Through a full-scale rebrand, I grew the co-op's membership base by 500% within five years.* I delivered record-breaking revenue results, contributing to over $3 million in year-over-year revenue gains.* I redesigned the company’s website and inbound communications strategy, stimulating traffic and subscriber growth.* I led community-focused, sliding-scale educational programming, annually attracting hundreds of participants.

The Office of the Secretary of State, Charities Program is a registrar of charitable trusts and organizations.* I executed regular public information campaigns, skillfully presenting complex information to diverse stakeholders, including state officials, lawyers, accountants, and taxpayers.* I edited the Washington State Charitable Trust Directory, a critical resource for grantmakers and grant-seekers.* I identified fraudulent charitable organizations in close partnership with the Office of the Attorney General.* I designed and implemented educational campaigns for both members of the National Association of State Charity Officials and the domestic nonprofit legal community.* I conducted research for the Office of the Attorney General.* I facilitated public information campaigns.