Amanda Cassidy Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Brand management / digital and social strategy and execution / trade marketing strategy, planning and activation / NPD innovation and packaging / food service marketing

Sydney, Australia

Marketing and customer management for BakeClub including:- development and implementation of social media plans across Instagram and Facebook- plan and write email marketing campaigns targeting existing database of members- write monthly BakeNews newsletter- PR to secure editorial coverage- marketing strategy/planning and activation

Sydney, Australia

Responsible for the set up, management and ongoing growth of the Australian arm of a UK promotional fixed fee company.- helping agencies overcome budget limitations to to deliver innovative, creative, hard working promotional campaigns Key to the role was drawing on my strategic expertise to develop promotional solutions for clients and then project managing the delivery including calculation of projected outcomes, financial scenarios and contract negotiations. Also responsible for business set up and management including marketing (traditional and social media based), new business, financials and operations.Successfully grew billings from zero to $2.5 million in just under three years, delivering projects for clients including Fosters, Nestle, Constellation Wines, National Foods, Kellogg and Sara Lee.

Sydney, Australia

Managed a team of four to drive strategy and oversee creative development and execution of BTL, Shopper Marketing and Integrated campaigns for some of the agencies largest clients. Specific clients and projects included:- Joint head on the Nestle account working across all brands, specifically focusing on shopper marketing campaigns;- Frucor Beverages - managed BTL campaigns for V Energy Drink including on-pack promotions, packaging design, online game development, digital strategy and execution, POS and tailored channel promotions;- Managed channel strategy for Constellation Wines Australia including creative development and execution of point of sale, promotions and development and management of an ongoing reward scheme for the trade; - Responsible for all retail strategy and execution for St George Bank including proposition and campaign development, in-store execution and staff activations;- Strategy development for various agency clients including driving shopper marketing strategy, model development and keeping up to date on key trends relevant to their brands. Other clients included Nutella, Tic Tac, Sara Lee, Moccona and Flora.

Sydney, Australia

Led a team of three in developing creative and media campaigns for clients including SBS, Paspaley Pearls, TRESemme, VO5, Aussie Home Loans, Truelocal and Ricoh. Projects spanned the full marketing spectrum including brand campaigns, B2B and trade communications, digital (branding and performance) retail campaigns and sales driving activities. Large focus on brand development work, a key part of which was immersion in the brand and its consumers, drawing out key insights and using these to determine the best positioning and communication strategy for that brand going forward. Experience with all mediums – TV, print, outdoor, radio, promotions, digital (display, paid search, social, websites) and DM.

Sydney, Australia

Clients: Diageo, Moccona, Kodak, Nestle (Milo), CPW Cereals (Milo Cereal, Cheerios).Channels: on-pack promotions, in-store activations, events, POS, packaging design, in-pack promotions, trade marketing.

Manchester, United Kingdom

Clients: Nissan, PZ Cussons (Imperial Leather).Major campaigns: launch of the new Nissan Micra; Activation of Imperial Leather's sponsorship of the Manchester 2002 Commonwealth Games.

London, United Kingdom

Managing circulation, on-pack promotions and trade initiatives for several specialist publications and children's comics.

Level 2 Award In Wine

Ba(Hons), Retail Marketing