Front Office Lead for a client’s Operating Model. Responsible for the design of Sales, Marketing, Product & Innovation processes, capability and technology to deliver the company’s 5 year strategy.Brand & Sales Strategy for a premium cyder business

Programme Manager across a number of business improvement projects designed to deliver more effective and efficient ways to meet the long term strategy and goals.Responsible for the successful end to end design and implementation of the Innovation / New Product Development process.Lead the integration of Drambuie into the William Grants portfolio. Established and managed 12 workstreams across regional Commercial teams, Marketing, Finance, Packaging and Supply Chain, IS, HR and Legal.

Brand manager for Taylor’s, Fonseca & Croft Port, Bodegas Hidalgo-La Gitana and Henriques and HenriquesDeveloped brand strategies and plans, gained alignment with stakeholders and implemented in National Account negotiations Leading category analysis and insights for the multiple grocers through analysis of Nielsen and direct marketing data. Developing commercial arguments for fortified wine space and promotions within the grocery multiples.Responsible for all marketing spend, instrumental in the management of sales A & P Management of all events, PR and product launches Accountable for the management and forecasting of budgets, price modeling and product supply at peak periods.

Instrumental in a major Sales Transformation Journey, looking at Customer Relationship Management (CRM) process improvement and technology across Brand and Sales Planning, Trade Funds Management and Sales Force ExecutionDeveloped Diageo’s 5 year sales strategy with the Global & Regional Sales Leadership, resulting in the delivery of a global business caseWorked across Ireland, Iberia, Australia, Thailand, Italy, GB & the US, analysing pain points and opportunities for sales and marketing employees and customers.Designed an end to end process that incorporates sales and marketing processes starting with Consumer and Shopper Insights in Customer Marketing through Key Account Management and Sales Force Execution.Integration Lead, accountable for managing a Process, Application & Data team of 30 (including 3 direct reports). Plus the integration across 3 global programmes within Sales, Marketing, Finance and Supply.Project Management of Brand Marketing websites

Reporting, analysis and insight generation of daily sales and Nielsen data to work across sales and marketing to monitor brand profitability, evaluate promotional activity and performance against the competitionWorked with marketing to translate brand plans into account plansDeveloped tools to support account managers to manage their accounts, budgets, customer invoices, credit and resolve issues.Accountable at year end to work with Finance across both the Off Trade and the On Trade to manage and calculate end of year A & P accruals.