Develop and manage comprehensive sales and marketing plans for new and existing products to deliver on business strategy and exceed sales goals. Translate business objectives into viable, multi-faceted online and offline advertising campaigns to drive profitable growth for small- and mid-cap companies.Manage all aspects of the development of training seminar curriculum and directive, market and product research, website blueprint and maintenance, as well as trade show coordination.

Oversaw and managed client and consultant contracting; fiscal management including banking, bookkeeping and payroll; registration; legal and tax requirement oversight; inventory control; website and media content updates; as well as marketing and business development.

Coordinated and designed curriculum for product training seminars.Managed the development of introductory training and product education for 30+ Sales Representatives in surrounding six states.Created marketing campaigns targeting key surgeons, medical groups, and hospitals to establish business relationships and support annual sales growth.Researched and coordinated partnership initiatives for CCM's new product lines.

Oversaw and directed all marketing, including client proposals, client relationship management, project award submissions, strategic sales planning, and employee education.Coordinated all public relations efforts, including branding campaigns, direct online and offline mailings, advertising, public event and convention presence, and press releases.Planned and managed the marketing department's annual budget.Performed market research and developed annual strategic plan for marketing, business development and public relations.Directed and participated in website planning, updates, and digital market trend studies.

Managed the creative department and high-profile team projects, including client proposal preparation, internal employee appreciation initiatives, company website maintenance, copy and design for online and offline marketing campaigns, and company quarterly meetings. Responsible for preparing the annual department budget with the financial planning team.