Amanda Connors Mba Email and Phone Number

Escabags is an Australian registered charity who distribute "Escape Bags" for victims fleeing domestic abuse. Each Escape Bag contains high quality products as we understand the importance of feeling comforted and worthy in a time of a crisis. since the launch of Escabags in February 2020 we proudly distribute "Escape Bags" to over 1200 stockists throughout Australia.

Total Beauty Network - An Australian company that creates Healthy and Ethical Beauty Brands with world class ingredients, performance and certifications. Our unique beauty and skincare brand portfolio includes: INIKA Organic, RAWW superfood infused beauty, Designer Brands Cosmetics and Colour by TBN. Total Beauty Network was named as one of BRW's 100 fastest growing companies as the business continues to fuel extensive growth in all of our markets, rapidly growing our global distribution network with TBN brands now being sold in more than 33 countries worldwide. Total Beauty Network has made a steadfast commitment to developing new products that are innovative, ahead of the curve, as well as being natural and ethical. The Global CMO has stewardship of the Brand and Marketing strategy, New Product Development, E-Commerce and Digital Marketing strategy globally for the TBN Beauty and Skincare brand portfolio covering; INIKA Organic, RAWW, Designer Brands and Colour by TBN. Leading, nurturing and mentoring a team of 20 people

doTERRA is a global wellness powerhouse, the world's largest leading essential oil company with $2 billion in annual sales, trading throughout USA, Canada, Europe, Asia, Australia and New Zealand. doTERRA is a Latin word meaning "Gift of the Earth". The brand was built on sharing the purest, highest quality essential oils with the world, and now produces a range of essential oils, skincare and personal care products. doTERRA's vision is to change the world, one drop, one person, one community at a time and works to improve lives and communities throughout the world, through doTERRA Co-Impact Sourcing and the philanthropic work of doTERRA Healing Hands Foundation helping support impoverished communities. The Director of Marketing and Communications has stewardship of the Brand, Local Product Strategy, Website, Digital Strategy, Social Media strategy, PR and Communications for doTERRA Australia and New Zealand leading a team of 15 people

endota spa is Australia's leading day spa network with over 100 spas nation wide. endota spa is an iconic Australian brand loved by Australian women. The highly differentiated and innovative wellness brand provides treatments, services and clinically tested and certified organic product rangesThe role had stewardship of the endota spa brand strategy, visual identity, product marketing, brand advertising, e-commerce, digital strategy, social media and Influencer program, PR, corporate partnerships and customer engagement program. Building and leading a team of 15 people. Achievements-Clearly positioned the endota spa brand in the Australian market as the most loved wellness brand driving 80% brand awareness (from 43%)-Transformed the brand from a cottage business to a well-loved national brand with incredibly high customer engagement-Launched four new endota skincare ranges and drove double-digit sales growth of product with an average of +30%-40% on LY-Built endota's awareness and credibility behind its new skincare ranges winning Prix de Marie Claire "Australia's Best Beauty Brand" in 2019, we notably had triple the votes of any local or international beauty brands-Developed and launched a new product digital marketing strategy and e-commerce platform driving significant product sales growth -Developed the Corporate Partnership strategy and launched a Gift Card program through major retailers across Australia for B2C , developed key strategic partnerships for B2B distribution driving a new channel of revenue for the business and driving strong revenue growth and bookings for the business-Built and drove PR coverage (to the value of $3M a year)-Built the social media strategy for the endota brand experiencing high engagement and community following-Developed a customer engagement program with 1M highly engaged customers-Introduced endota to the Chinese Beauty market won most popular brand at the China International Beauty Expo in 2019

AccountabilitiesThis role had stewardship of the Priceline brand srategy and was accountable for the development of the brand positioning, customer segmentation, visual identity, integrated marketing communications, creative direction, brand sponsorships, cause related marketing, digital strategy, brand loyalty program, and management of agency relationships. Leadership of a direct team of 13 and marketing budget $32MAchievements-Transformed the Priceline brand positioning strategy to become Australia's most loved Health and Beauty retailer for women. -Transformed the visual identity of Priceline with a completely new differentiated brand design and customer friendly retail environment taking the store from red to pink now fondly known as a “woman’s playground” -Transformed the creative direction of the Priceline brand including the highly differentiated brand campaign “Gotta love Priceline” -Development of a strategic cause related marketing program “The Priceline Sisterhood” at the heart of women's health, representing 6 charities raising over $800k and generating over $2M in bonus media activity-Transformed the Priceline clubcard loyalty program to the Sister club now in the top tier of loyalty programs in Australia, representing 40% of Priceline’s sales with 4.6M highly engaged and loyal sisters spending 30% more than non-members. Won ADMA most effective loyalty program in 2009 and 2010-Transformed the media strategy from a catalogue focused program to a highly effective integrated multi media strategy- Identified powerful sponsorship territories to amplify Priceline’s differences, and developed bespoke partnerships with key media partners such as; .30 Days of Fashion and Beauty” Bauer, “What’s your health Age”7 West Media. These events drove sales, customer engagement, brand perception and differentiated Priceline from competitors

AccountabilitiesResponsible for the development and stewardship of the brand positioning strategy for Westpac across Australia and New Zealand. The portfolio of responsibilities included; brand strategy, brand advertising, Visual and corporate Identity, PR, sponsorships and events, management of all agency relationships .Leadership of a direct team of 10 people and a marketing budget of $17MAchievements-Instrumental in developing a highly differentiated brand vision -Developed the brand architecture for the master brand and sub brands ensuring the brand vision could stretch across the businessDeveloped a new Visual Identity and a new national branch and ATM design ensuring a customer friendly retail environmentDeveloped the sponsorship strategy defining parameters for future sponsorships, identified powerful sponsorship territories i.e Surf Life Saving AustraliaDevelopment of a highly differentiated and compelling brand advertising campaign “Every generation should live better than the last’, launching in October 2006. The stand out performer being the ‘Equator Principles” which had strong advertising effectiveness scores and generated strong word of mouth.Developed a unique “community volunteer bus” travelling to Australian communities reinforcing Westpac’s core brand values and support of the community.Developed a major sponsorship for the 2004 Australian Paralympics team, negotiated $1.2M of bonus advertising to support national fundraising, and raised $800k in 3 months, one of the biggest independent fundraising initiatives for Westpac. The campaign won three ADMA Awards in 2004 and a positive effect on brand metrics Built strong working relationships and won respect internally and externally won several internal awards for Leadership excellenceWorked collaboratively with the New Zealand team sharing creative ideas and strategiesBuilt a new team of highly motivated marketing experts that drove significant change to deliver a new brand vision

AccountabilitiesA new role within the Westpac brand team responsible for the management of relationships with all advertising agencies. Responsibilities included a major review of Westpac’s advertising agency relationships to ensure they were structured in the most effective and efficient manner to meet the needs of the business. The review also included internal and external marketing processes to ensure speed to market, cost effectiveness and quality outcomes.AchievementsRestructured the agency relationships and changed internal and external processes including the development of annual marketing communications planning process. Savings of $700k annually on agency retainers.Developed a new agency planning structure a “Central Strategy Team” harnessing the expertise of key agency partners ensuring integration, focusing the best minds in the business on the planning process

AccountabilitiesResponsible for the strategic, operational and financial control of the Marketing Department. The role covered brand positioning, brand advertising, direct marketing, market research , sponsorships and promotions, catalogues and media with overall leadership of 40 people including 7 Direct reports, and management of an $80M annual marketing budgetAchievementsDevelopment and implementation of a number of major brand positioning advertising campaigns including “My store Myer”.Transformed the media strategy to ensure integration and a balance of brand building and business gettingResponsible for the development and implementation of successful special events and sponsorship strategies ie: Melbourne Fashion Festival, Spring Racing CarnivalWon the Australian catalogue of the year award for 2002 and 2003 for Beauty Week and Fashion Week. Both events generated increases in retail salesManagement of programs for the MGB store card base of 1.2M cardholders Australia’s leading store card and Fly Buys loyalty programDeveloped successful launch campaigns for house brands “Basque” and “Urbane”Built strong working relationships and won respect internally and externally with agencies and business partners

AccountabilitiesResponsible for the annual brand advertising and catalogue program for Myer Grace Bros Department stores. Leading a team of 20 Advertising Specialists with an annual advertising and catalogue budget of $60M. Responsible for Advertising and Media agency management.AchievementsConsolidated Advertising Agency suppliers from four to one, reducing duplication of tasks and more integrated media solutions. Delivered an annual saving to the business of $500k.Built a highly effective and motivated team of specialists that won respect across the businessInstrumental team member in the development of a major creative agency pitch in 1998.Developed the brand launch campaign for Myer Megamart, which resulted in strong sales, high advertising and brand awareness levelsDeveloped the highly productive mainstream fashion “Essentials” catalogues generating strong incremental sales growthDeveloped the resoundingly successful re-launch brand campaign for the new Grace Bros Sydney City store

Group Account Director for Adtown, a retail advertising agency within the George Patterson Bates Group. Contributed at a strategic level to the brand development, creative and media strategies for retail brands such as Kmart, Shell and Yarra Trail fashion label. Led a team of 8 Account Directors and total billings of $30M

National Marketing Manager for Freedom Furniture, a national furniture retail chain, firmly established as an affordable lifestyle retailer with sales of $200M and 42 stores nationally (21 franchised). Leading a team of 5 Direct reports with a portfolio of responsibility covering; Brand Strategy, Advertising, Catalogue Program, PR and Visual Merchandising and managing a budget of $15M.