Amanda Crabtree Email & Phone Number

Lumberton, Nc

Manage Corporate Communications department, including public relations and marketing, for UNC Health Southeastern which includes the medical center and 30 affiliates. Supervise public relations and marketing senior specialist. Manage all public relations functions for the organization including: write, edit and distribute internal newsletters and press releases, manage media relations, crisis communications, internal and external communications to include executive messages, social media content and distribution to include Facebook, Twitter and Instagram, production and oversight of internally and externally produced videos, manage YouTube channel, plan and moderate radio programming to include live local radio program, produce and host organizational television programming, manage corporate identity program to include logos, trademarks and promotional items, photograph individuals and events. Manage marketing functions including social media, print, radio, television, and billboard advertising. Write content for advertising. Oversee production and placement of print and digital advertising by public relations and marketing specialist. Manage website content. Coordinate sponsorships in local and regional events and initiatives.

Manage Corporate Communications department, including public relations and marketing, for UNC Health Southeastern which includes the medical center and 30 affiliates. Supervise public relations and marketing specialist. Oversee marketing and public relations budgets.Manage all public relations functions for the organization including: write, edit and distribute internal newsletters and press releases, manage media relations, crisis communications, internal and external communications to include executive messages, social media content and distribution to include Facebook, Twitter and Instagram, production and oversight of internally and externally produced videos, manage YouTube channel, plan and moderate radio programming to include live local radio program, produce and host organizational television programming, manage corporate identity program to include logos, trademarks and promotional items, edit community magazine and annual report; photograph individuals and events. Manage marketing functions including social media, print, radio, television, and billboard advertising. Write content for advertising. Oversee production and placement of print and digital advertising by public relations and marketing specialist. Manage website content. Coordinate sponsorships in local and regional events and initiatives.

Completed FEMA Emergency Management Institute Courses:Introduction to Incident Command System for Healthcare/HospitalsApplying ICS to Healthcare Organizations for Healthcare/HospitalsNational Incident Management System: An IntroductionNIMS Public Information SystemsManage all public relations functions for the organization including: write, edit and distribute internal newsletters and press releases, manage media relations, crisis communications, internal and external communications to include executive messages, social media content and distribution to include Facebook, Twitter and Instagram, production and oversight of internally and externally produced videos, manage YouTube channel, plan and moderate radio programming to include live local radio program, produce and host organizational television programming, manage corporate identity program to include logos, trademarks and promotional items, edit community magazine and annual report; photograph individuals and events.

Manage all public relations functions for the organization including: write, edit and distribute internal newsletters and press releases, manage media relations, crisis communications, internal and external communications to include executive messages, social media content and distribution to include Facebook, Twitter and Instagram, production and oversight of internally and externally produced videos, manage YouTube channel, plan and moderate radio programming to include live local radio program, produce and host organizational television programming, manage corporate identity program to include logos, trademarks and promotional items, edit community magazine and annual report; photograph individuals and events.

Assist the public relations director in interviewing, writing, proofreading and photography for publications including in-house newsletter, community health magazine and others; layout and design for newsletter and various literature as needed; assist with writing and producing news releases, public service announcements and monthly calendar of events; assist with special events and the arrangement of tours and speakers bureau scheduling; post public relations information to the internal website as needed; internal and external distribution of publications such as annual reports, etc.

Supervise the Community Relations Department which consists of a Public Information Specialist and Office Assistant; design, edit and revise library brochures, flyers, monthly calendar of events, newsletters and other miscellaneous materials; maintain the library system’s web site; compose and issue press releases to media outlets; manage printing budget; issue monthly and annual departmental reports; manage signage and displays for library branches; coordinate publicity for annual author event; conduct marketing training for staff members; coordinate monthly community access television program

St Pauls, North Carolina, United States

Place and coordinate advertising in national trade magazines; distribute news and product releases; organize participation in and publicity for special events and trade shows; construct, dismantle and manage trade show booth; desktop publishing for sales materials such as brochures, data sheets and product guides; administer Infoboard web site program; manage literature department and supervise literature department clerk; manage marketing department budgets; manage co-op advertising program; manage merchandising program; coordinate upkeep and usage of product samples; handle printing job quotes; select printer; proof print jobs; coordinate and oversee product photo shoots

St Pauls, North Carolina, United States

Place and coordinate advertising in national trade magazines; distribute news and product releases; desktop publishing for sales materials such as brochures and data sheets; handle printing quotes; select printer; proof print jobs; edit, write and design the Pipeline Newsletter; coordinate and oversee product photo shoots

Master Of Public Administration - Mpa-Ha, Health/Health Care Administration/Management

Activities and Societies: Phi Alpha Alpha Honor Society, 2006 MPA Student of the YearCourses: Health Policy Leaders and Administration.

Bachelor Of Arts - Ba, Mass Communication With Emphasis In Public Relations

Activities and Societies: NC Incentive Scholar