+Coordinated all social media accounts across multiple platforms and various brands within the MetalPromo umbrella+Increased brand visibility via email marketing efforts+Executed strategic social campaign planning for individual marketing campaigns and projects+Developed an organic and paid social media content strategy, coordinating with Director of Technology to develop paid social advertising plans and editorial calendars+Wrote social media and email marketing content, generated and collaborated with the creative team to gather creative assets+Assisted with development of creative and effective digital marketing collateral, including but not limited to images, social content, email templates, and web articles+Daily use of social media channels for reporting, analytics, and trend tools+Moderated and responded to all social media engagement (replies, comments, messages) with an excellent customer service attitude+Tested, optimized, and reported social and email campaign results on an ongoing basis across multiple social media and digital marketing channels and present to internal stakeholders+Proactively identified campaign issues and formulate actionable solutions based off findings+Monitored social media trends, best practices and techniques to ensure correct account spend/growth +Identified new opportunities and optimize user experience through analytics and A/B testing

+ Create graphic designs for distance learning flyers + Design banners and backdrops for national distance learning conferences + Create and update distance learning flyers for social media and print

+ Designed marketing materials including websites, corporate logos, and business cards + Applied SEO techniques to sites to achieve higher rankings in major search engine results+ Coded the front-end of website designs using the latest techniques in HTML5, CSS3, JQuery and responsive design

+ Local SEO/social media associate working with law firms throughout the nation to increase their presence in the search engines and traffic to their pages + On-page SEO such as creating keywords within landing page copy after extensive SEO audits to increase PageRank of clients + Built links to social bookmarking sites in order to increase search volume to social media profiles on sites such as Facebook, LinkedIn and Twitter, among others.

+ Wrote thirty-second traffic taglines for the “It’s Time” Home Depot campaign + Attended weekly client status meetings and internal agency meetings concerning The Home Depot account + Responsible for weekly twenty-minute presentations on the state of The Home Depot businessenvironment and economy + Aided in gathering media information through SRDS in order to create a media plan for the GameStop holiday campaign

+ Worked with the Strategic Alliances account planning team to increase new business acquisition within the agency and was able to acquire World Market and L.L. Bean + Researched various companies to create an extensive competitive analysis in order to pitch to potential clients such as Talbot’s and L.L. Bean + Worked with the Interactive Media team on the BMW account; worked in the Atlas program and was responsible for maintaining regional websites