Amanda Roe Email & Phone Number

Portland, OR, US

Portland, Oregon, United States

- Champions innovation by ideating, optimizing, and creating strategic, thoughtful, and human-centered user experience solutions for clients.- Manages all aspects of UX design and execution, facilitating design thinking workshops to foster user empathy, identify unmet needs, and enhance user satisfaction.- Leads a design team while actively participating.

- Partnered with Walmart’s internal Living Design team to reimagine their ideal design system website growing from a static repository to a shared, centralized knowledge base for all design teams.- Developed a communication and visual design strategy that balanced visitor context and awareness with efficient access to design and implementation resources.

- Conducted a comprehensive audit and complete redesign of the user experience, enhancing usability and enjoyment to boost engagement, improve retention, and attract new users.- Revamped the art direction, refining the interface's look and feel and optimizing the content strategy.

- Directed prototyping and testing of 4 innovative PC experiences within Intel's Client Compute Group, visualizing key use cases to explore new technology opportunity spaces.- Led 2 user research projects, to evaluate concept resonance with twenty target customers and delivered comprehensive reports with concepts, rankings, insights, and opportunities.

- Performed a comprehensive UX/UI audit of the existing app, devising solutions to enhance site architecture, navigation, workflows, layouts, and content hierarchy.- Led the overhaul of platform architecture and UX/UI, streamlining workflows and optimizing tools for A/B testing against the existing product to determine how current customers might receive.

- Conducted a holistic audit of the current site and identified opportunities to improve the UX/UI, the changes resulting in a 33% increase in customer acquisition and conversion.- Championed a new look and feel for the brand roadmapping a new content strategy and collaborating with the engineering team through development of key site pages.

- Conducted primary research to identify and prioritize opportunities, issues, and unmet needs of Bowflex’s current customers who use intelligent, data-driven, digital “as a service” offerings.- Developed a deep, in-use, competitive analysis of JRNY, iFIT, Peloton, Apple Fitness+, obé., Mirror, Tonal and delivered a broad, critical design review of JRNY.

Portland, OR

Delivered successful projects for clients including Intel, AT&T, Vive, and the Oregon Historical Society, encompassing custom mobile apps, 4 mobile games, 9 educational interactives, large presentations, environmental spaces, identity branding, advertising and marketing, video production, photoshoots, and tradeshows.

Portland, Oregon Area

I was responsible for the organization, publishing and administrative tasks involved for every new vehicle that has finished post-production from our Canadian and Portland offices to our US clients. I was also responsible for investigating and answering any client complaints or ETA requests that come from the support department regarding our imaging.

Worked on a variety of projects including designing kiosk interfaces for Verizon, Facebook applications for Adidas Neo, and various assets and icons for websites and other digital media.